ALTR Created Diamonds Educates on the "New Rules For Diamond Buying"
Laura McQuarrie — July 3, 2019 — Lifestyle
References: altr.nyc & prnewswire
Value-conscious Millennials who are passionate about investing in ethical and sustainable purchases are driving the demand for cultured diamonds and ALTR Created Diamonds is on a mission to educate shoppers on "the new rules for diamond buying."
While created diamonds are disrupting the jewelry industry by offering high-quality styles—many of which are bigger yet lower in cost than comparable mined diamonds—the 4Cs that govern the overall quality of a diamond remain the same. ALTR Created Diamonds is helping to take the confusion out of cut, color, clarity and carats, all the while setting new standards based on the qualities of created diamonds. Notably, consumers are opting for grown diamonds with classical chemical, optical and physical compositions but with curvaceous cuts, tradition-defying hues and affordable designs at a fraction of the cost of traditional engagement rings.
While created diamonds are disrupting the jewelry industry by offering high-quality styles—many of which are bigger yet lower in cost than comparable mined diamonds—the 4Cs that govern the overall quality of a diamond remain the same. ALTR Created Diamonds is helping to take the confusion out of cut, color, clarity and carats, all the while setting new standards based on the qualities of created diamonds. Notably, consumers are opting for grown diamonds with classical chemical, optical and physical compositions but with curvaceous cuts, tradition-defying hues and affordable designs at a fraction of the cost of traditional engagement rings.
Trend Themes
1. Growing Demand for Cultured Diamonds - The rising popularity of ethical and sustainable purchases among Millennials creates an opportunity for the growth of the cultured diamond market.
2. Disruption in the Jewelry Industry - Created diamonds are disrupting the jewelry industry by offering high-quality, affordable designs that challenge traditional engagement rings.
3. Educating Consumers on Diamond Buying - ALTR Created Diamonds is on a mission to educate shoppers on the new rules for diamond buying, highlighting the value and benefits of cultured diamonds.
Industry Implications
1. Jewelry - The jewelry industry is being disrupted by the rise of cultured diamonds, offering alternative and sustainable options to consumers.
2. Ethical and Sustainable Products - The increased demand for cultured diamonds reflects the growing interest in ethical and sustainable purchases among consumers.
3. Education and Consulting - There is a need for companies like ALTR Created Diamonds to provide education and consulting services to inform consumers about the benefits of cultured diamonds.
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