The Alt-J 'Tessellate' Video Modernizes Raphael Paintings
Alexandra Serrano — July 16, 2012 — Pop Culture
Italian Renaissance painter Raphael's iconic 'School of Athens' painting gets an urban update with the Alt-J 'Tessellate' Video. Alt-J is an alt-rock band from Cambridge that has been making waves in the UK indie scene with its unique sounds.
Directed by Alex Southman, who has worked with the likes of The Walkmen and Fanfarlo, the video is a busy feast for the eyes and ears. It features Alt-J's eerie vocals, a captivating beat and nods to jazz and dubstep.
The video is meant to be an update of Italian Renaissance painter Raphael's fresco Scuola di Atene that resides in the Vatican today. The set is described by the artist as "a modern day gangster's paradise" that depicts urban culture details, triangle motifs and Illuminati references.
Adding a hip-hop twist to the painting certainly brings the classical masterpiece back into relevance for millennial audiences.
Directed by Alex Southman, who has worked with the likes of The Walkmen and Fanfarlo, the video is a busy feast for the eyes and ears. It features Alt-J's eerie vocals, a captivating beat and nods to jazz and dubstep.
The video is meant to be an update of Italian Renaissance painter Raphael's fresco Scuola di Atene that resides in the Vatican today. The set is described by the artist as "a modern day gangster's paradise" that depicts urban culture details, triangle motifs and Illuminati references.
Adding a hip-hop twist to the painting certainly brings the classical masterpiece back into relevance for millennial audiences.
Trend Themes
1. Urban Renaissance Art - There is a trend of modernizing classical art by incorporating urban themes and influences, creating a fresh and relevant appeal.
2. Alternative Music Videos - A growing trend in the music industry is the creation of visually captivating and artistically innovative music videos that push the boundaries of traditional storytelling.
3. Cross-genre Fusion - Artists and musicians are increasingly blending different genres and styles, resulting in unique and boundary-breaking creations.
Industry Implications
1. Art and Design - The urban renaissance art trend opens up opportunities for artists and designers to create new interpretations of classical artworks that resonate with modern audiences.
2. Music - The alternative music video trend presents opportunities for musicians and filmmakers to collaborate and create visually stunning content that elevates the music listening experience.
3. Fashion and Style - The cross-genre fusion trend provides opportunities for fashion designers to experiment with combining different styles and influences, resulting in innovative and eclectic fashion choices.
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