Dove's All New Hairstyles Ad Shows People Making Bold Hair Changes at Home
Laura McQuarrie — May 26, 2020 — Marketing
References: adsoftheworld
Many people have decided to use their extended time spent at home to chop, color or otherwise alter their hair and Dove's All New Hairstyles is an ad that references the fact that many are currently making bold hair choices. In the ad, Dove shares scenes from inside homes where hair is dramatically being cut, shaved or dyed to create a fresh new look—notably, this is a time when salons are closed and people are either feeling very resourceful or creative when it comes to changing up their own looks.
With its newest ad, Dove reiterates that it has "always supported all women to wear their hair their own way. Though times (and your hair) are a little different, we will always take the deepest care of your hair."
With its newest ad, Dove reiterates that it has "always supported all women to wear their hair their own way. Though times (and your hair) are a little different, we will always take the deepest care of your hair."
Trend Themes
1. Stay-home Hair Transformations - This trend of people making bold hair changes at home presents opportunities for innovative DIY haircare products and tutorials.
2. Closed Salon Alternatives - The closure of salons during the pandemic has led to disruptive innovation opportunities in home hairdressing tools, kits, and services.
3. Resourceful Hair Makeovers - The shift towards resourcefulness and creativity in hair styling opens up avenues for brands to create innovative products that cater to DIY trends.
Industry Implications
1. Haircare Products - The trend of stay-home hair transformations creates opportunities for haircare product companies to develop new DIY-friendly products for at-home use.
2. Hairdressing Tools - The closed salon alternatives trend presents an opportunity for disruptive innovations in home hairdressing tools and accessories.
3. Tutorials and Online Services - Companies can capitalize on the trend of resourceful hair makeovers by offering innovative tutorials and online services for DIY hair styling.
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