The Alexander McQueen Stikus Frame Incorporates Digital Features
References: alexandermcqueen & fashionotes
The Alexander McQueen Stikus Frame has been installed at the store's flagship location in London, England. The large touchscreen will allow shoppers to make use of varying digital services, merging fashion with online tools such as e-mail and the virtual formation of outfits.
By placing these touchscreens within the store, shoppers will benefit from a unique experience that will be hard to match elsewhere. Digital lookbooks and movies are featured, some of which juxtapose new collections with older ones, making for unique comparisons that would be difficult to put together if it weren't for the technology.
Shoppers can also take screen shots of their outfits via the store's mirrors that will then be sent to ones e-mail. Thus, if one is unsure about an ensemble, he/she can think over the potential purchase from home.
By placing these touchscreens within the store, shoppers will benefit from a unique experience that will be hard to match elsewhere. Digital lookbooks and movies are featured, some of which juxtapose new collections with older ones, making for unique comparisons that would be difficult to put together if it weren't for the technology.
Shoppers can also take screen shots of their outfits via the store's mirrors that will then be sent to ones e-mail. Thus, if one is unsure about an ensemble, he/she can think over the potential purchase from home.
Trend Themes
1. Interactive Retail - The integration of touchscreens into retail spaces creates opportunities for interactive shopping experiences and personalized customer service.
2. Digital Lookbooks - The use of digital lookbooks enhances the shopping experience by allowing customers to visualize outfits and make comparisons between collections.
3. Virtual Try-on - The incorporation of virtual try-on features allows customers to experiment with different outfits and receive feedback before making a purchase.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage touchscreens and digital features to provide a seamless omnichannel shopping experience and enhance customer engagement.
2. Technology Retail - Technology retailers can explore opportunities to integrate touchscreens and digital services into their stores, offering customers a unique and interactive shopping experience.
3. Home Delivery Services - Home delivery services can partner with retailers to offer convenient virtual try-on features, allowing customers to try out products at home before making a purchase.
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