Eatable Speaks to Adults with the Flavors of Rosé, Whiskey & More
Laura McQuarrie — October 28, 2021 — Lifestyle
References: eatable & foodbusinessnews.net
A Toronto-based husband-and-wife team created Eatable gourmet popcorn that's infused with the flavors of classic cocktails, wines and spirits. Made with real alcohol, the snacks are popped and twice-baked, and the cooking process removes the alcohol content so that all of the flavor remains for a treat that everyone can appreciate.
The brand goes above and beyond basic flavors like butter with novel varieties that share the taste of champagne, margaritas, sangria and whiskey. The adult-targeted popcorn snacks are packaged in dark bags that include colorful beverage silhouettes and playful names that reference what inspired each variety. There's 'Whiskey on the Pops,' 'Pop the Champagne' and 'Pop the Salt & Tequila,' all of which are giftable and ready to elevate everyday occasions.
The brand goes above and beyond basic flavors like butter with novel varieties that share the taste of champagne, margaritas, sangria and whiskey. The adult-targeted popcorn snacks are packaged in dark bags that include colorful beverage silhouettes and playful names that reference what inspired each variety. There's 'Whiskey on the Pops,' 'Pop the Champagne' and 'Pop the Salt & Tequila,' all of which are giftable and ready to elevate everyday occasions.
Trend Themes
1. Alcohol-infused Snacks - Creating snacks infused with the flavors of popular alcoholic beverages can appeal to adults looking for unique and sophisticated treats.
2. Flavor Innovation - Continuously experimenting with new and unique flavor combinations can keep consumers excited and interested in the brand.
3. Novel Packaging - Innovative packaging designs that feature playful names and colorful silhouettes of popular beverages can attract consumers looking for a fun and memorable experience.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on the trend of alcohol-infused snacks to create unique and sophisticated products that stand out in the market.
2. Gift Industry - Gift companies can leverage the playful and giftable nature of alcohol-infused popcorn to create unique gift baskets and sets that appeal to adults.
3. Packaging Industry - The trend of richly designed packaging can be capitalized on by packaging companies that design bold and innovative packaging that elevates the product and attracts consumers.
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