Southern Comfort's Alcoholic Drink Ad Features a Scary Shark Manicure
Laura McQuarrie — August 14, 2014 — Marketing
References: southerncomfort & brandingmagazine
Considering that the Discovery Channel's Shark Week is now happening, this alcoholic drink ad for Southern Comfort could not have come at a better time. The commercial is set to the sound of a chill-inducing song and if you know that the ad is called 'Shark' going in, you have to know that there's got to be a dark twist.
The commercial focuses in on a woman with an intricate manicure, although it may not even be apparent the first time you watch it that the designs on her nails are painted to look like a shark that's ready to bite into something. Well into the ad, the woman sticks her manicured finger into her drink and stabs the cherry, making it seem as though it's bleeding from the impact of being pierced by the sharp, shark-like nail.
The commercial focuses in on a woman with an intricate manicure, although it may not even be apparent the first time you watch it that the designs on her nails are painted to look like a shark that's ready to bite into something. Well into the ad, the woman sticks her manicured finger into her drink and stabs the cherry, making it seem as though it's bleeding from the impact of being pierced by the sharp, shark-like nail.
Trend Themes
1. Shark Week Marketing - Opportunity for brands to capitalize on the popularity of Shark Week by incorporating shark-themed marketing tactics into their products and services.
2. Creative Advertisements - Innovative ads that utilize unexpected elements such as a shark manicure to capture audience attention and leave a lasting impression on consumers.
3. Emotional Appeals - Trend of ads that evoke fear, excitement or other strong emotions to create a memorable experience for viewers and increase brand awareness.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage companies to incorporate unique and creative advertising concepts to stand out in a competitive market.
2. Beauty and Cosmetics - Companies in the beauty and cosmetics industry can use unique nail art designs and other unexpected visuals to promote products in a way that resonates with consumers.
3. Entertainment and Media - Opportunity for entertainment and media companies to leverage trending topics, such as Shark Week, to engage audiences and promote their content through creative advertising methods.
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