Amorim’s Top Series Uses NFC Technology to Fight Counterfeiting
Laura McQuarrie — July 29, 2019 — Tech
References: amorimtopseries & thespiritsbusiness
Cork producer Amorim now offers a Top Series range of alcohol bottle caps that integrate NFC technology to fight counterfeit goods and assure the origin and authenticity of products. Each NFC-enabled cap in the series includes a microchip that contains pre-recorded information that allows consumers to verify that the products they purchased are actually what they originally intended to buy. The internal microchip communicates information like serial numbers, production dates and online links that connect customers to additional content like serving suggestions, product information, competitions and special promotions.
With the Top Series, alcohol producers have the potential to create innovative apps to pair with their spirits. Notably, Amorim also notes that the material cork itself helps to thwart counterfeiting, as it is not locally sourced in markets where fake products are commonly produced.
With the Top Series, alcohol producers have the potential to create innovative apps to pair with their spirits. Notably, Amorim also notes that the material cork itself helps to thwart counterfeiting, as it is not locally sourced in markets where fake products are commonly produced.
Trend Themes
1. NFC Technology in Bottle Caps - Implementing NFC technology in bottle caps provides a disruptive innovation opportunity for alcohol producers to create innovative apps and enhance customer engagement.
2. Fight Against Counterfeiting - The use of NFC-enabled caps with microchips helps combat counterfeit goods and assures product authenticity, presenting a disruptive innovation opportunity for industries dealing with high-risk counterfeit markets.
3. Enhanced Customer Experience - Integrating NFC technology in bottle caps allows customers to access additional content like serving suggestions, product information, competitions, and special promotions, offering a disruptive innovation opportunity to enhance the overall customer experience.
Industry Implications
1. Alcohol Production - The adoption of NFC-enabled caps in the alcohol industry creates a disruptive innovation opportunity for producers to enhance product authenticity and engage customers through technology.
2. Anti-counterfeiting Solutions - The integration of NFC technology with microchips in bottle caps offers disruptive innovation opportunities to industries seeking effective anti-counterfeiting solutions for their products.
3. Packaging and Branding - Implementing NFC-enabled bottle caps provides a disruptive innovation opportunity to packaging and branding industries, allowing them to incorporate technology and enhance the customer experience.
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