Oreo x A Minecraft Movie Cookies Celebrate the Upcoming Film
Michael Hemsworth — January 23, 2025 — Marketing
References: oreo & talkingretail
The Oreo x A Minecraft Movie cookies are a new creation from the sandwich cookie brand crafted in collaboration with the upcoming video game movie in mind to provide fans with a themed way to satisfy their snack cravings.
The cookies come in the form of the brand's signature sandwich-style cookies, which have been embossed with a variety of components from the video game franchise. The cookies come in four styles that fans can bite into before scanning them to enjoy an augmented reality (AR) experience where they will need to hunt for elements from A Minecraft Movie.
Marketing Director Europe at Oreo Perrine Pierrard-Willaey spoke on the Oreo x A Minecraft Movie cookies saying, "At Oreo, our mission is to bring more playfulness into the world, and our latest partnership with A Minecraft Movie is set to be our most playful collaboration yet—by paying homage to the beloved blocks of Minecraft with our iconic round cookie. We’ve seen some amazing partnerships in the past from Xbox to Batman so we hope this partnership excites fans just as much, and we can’t wait to see them taste, play and win!”
The cookies come in the form of the brand's signature sandwich-style cookies, which have been embossed with a variety of components from the video game franchise. The cookies come in four styles that fans can bite into before scanning them to enjoy an augmented reality (AR) experience where they will need to hunt for elements from A Minecraft Movie.
Marketing Director Europe at Oreo Perrine Pierrard-Willaey spoke on the Oreo x A Minecraft Movie cookies saying, "At Oreo, our mission is to bring more playfulness into the world, and our latest partnership with A Minecraft Movie is set to be our most playful collaboration yet—by paying homage to the beloved blocks of Minecraft with our iconic round cookie. We’ve seen some amazing partnerships in the past from Xbox to Batman so we hope this partnership excites fans just as much, and we can’t wait to see them taste, play and win!”
Trend Themes
1. Ar-enhanced Snacks - The integration of augmented reality into everyday food items taps into interactive consumer experiences, merging digital engagement with traditional eating habits.
2. Themed Collaborative Products - Partnerships between food brands and media franchises are creating novel, crossover products that attract fans and expand brand reach through shared audiences.
3. Gamification of Consumption - By embedding gameplay elements into the consumption of snacks, brands are enhancing customer interaction and loyalty through innovative engagement strategies.
4. Augmented Reality Experiences - Embedding augmented reality into consumer products transforms passive experiences into interactive adventures, thereby revolutionizing traditional concepts of product interaction.
Industry Implications
1. Food and Beverage - This industry is witnessing a fusion of traditional products with digital technologies, adding layers of interactive experiences that engage tech-savvy consumers.
2. Entertainment and Media - Collaborations with snack brands are extending the footprint of media franchises beyond screens, merging culinary arts with cinematic and gaming narratives.
3. Augmented Reality - The sector is breaking new ground by integrating with everyday consumer products, showcasing innovative applications of AR beyond typical tech contexts.
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