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Aji Amarillo Seasoning Celebrates McCormick's 2025 Flavor of the Year
Laura McQuarrie — January 29, 2025 — Lifestyle
References: news.mccormick
McCormick named Aji Amarillo as the 2025 Flavor of the Year and to celebrate, the flavor authority launched Aji Amarillo Seasoning.
Aji Amarillo, meaning "yellow chile pepper" in English, is a pepper grown in Peru, native to South America, and a staple of Peruvian cuisine. With fruity, tropical notes and moderate heat, Aji Amarillo is popping up in everything from appetizers and entrees to drinks—"with an anticipated 59% menu growth over the next four years" according to 2024 Datassential Menu Trends.
In 2025, McCormick is hosting its first-ever Flavor Night Market in Miami, Florida. In partnership with Smorgasburg, McCormick will offer an immersive experience of the 2025 Flavor of the Year in an open-air food market. At the free-to-attend event, guests can look forward to trying Aji Amarillo-inspired food and beverages from 30 food vendors.
Aji Amarillo, meaning "yellow chile pepper" in English, is a pepper grown in Peru, native to South America, and a staple of Peruvian cuisine. With fruity, tropical notes and moderate heat, Aji Amarillo is popping up in everything from appetizers and entrees to drinks—"with an anticipated 59% menu growth over the next four years" according to 2024 Datassential Menu Trends.
In 2025, McCormick is hosting its first-ever Flavor Night Market in Miami, Florida. In partnership with Smorgasburg, McCormick will offer an immersive experience of the 2025 Flavor of the Year in an open-air food market. At the free-to-attend event, guests can look forward to trying Aji Amarillo-inspired food and beverages from 30 food vendors.
Trend Themes
1. Rising Popularity of Exotic Peppers - The growing interest in Aji Amarillo reflects a broader trend towards unique and exotic pepper varieties in culinary applications.
2. Culinary Fusion and Experimentation - The integration of traditional Peruvian flavors with contemporary cuisine highlights the trend of culinary fusion and bold experimentation.
3. Immersive Flavor Experiences - McCormick's Flavor Night Market exemplifies the trend of creating immersive and interactive events to engage consumers with new flavors.
Industry Implications
1. Food and Beverage - The introduction of Aji Amarillo seasoning presents opportunities for the food and beverage industry to innovate with uniquely flavored offerings.
2. Event Marketing - Immersive food events like McCormick's Flavor Night Market open new avenues for the event marketing industry to create memorable brand experiences.
3. Spice and Seasoning Production - With the rising demand for unique and exotic spices, the spice and seasoning production industry can explore developing new and diverse product lines.
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