'Airbnb Plus' is a New Upper Tier for the Home-Sharing Platform
Airbnb has redefined the hospitality industry thanks to its peer-to-peer model, and Airbnb Plus represents the next generation of that revolution. The new service is a high-end selection of homes and apartments on the site, with hosts and homes that are verified by Airbnb to ensure a pleasant experience.
As Airbnb has grown from a relative upstart to one of the biggest tech platforms in the world, it has naturally lost some control over the properties that are available through the site. In order to gain back some of the quality assurance that the brand strives for, Airbnb Plus allows the site to focus in on the top listings, ensuring they're up to snuff with in-person inspections and hosts rated at 4.8 or higher.
As Airbnb has grown from a relative upstart to one of the biggest tech platforms in the world, it has naturally lost some control over the properties that are available through the site. In order to gain back some of the quality assurance that the brand strives for, Airbnb Plus allows the site to focus in on the top listings, ensuring they're up to snuff with in-person inspections and hosts rated at 4.8 or higher.
Trend Themes
1. High-quality Home-sharing Services - Opportunity for home-sharing platforms to introduce a high-end selection of verified homes and apartments for a premium experience.
Industry Implications
1. Hospitality - Potential for hospitality industry to adopt a verification process for ensuring quality in peer-to-peer accommodations.
2. Travel - Travel industry can explore partnerships with home-sharing platforms to offer high-quality accommodations and enhance customer experience.
3. Technology - Tech industry can develop innovative solutions, such as AI-powered inspection tools, to ensure the quality of listings on home-sharing platforms.
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