Mielle's Duo of Air Dry Styling Products Add Crunch-Free Control & Hold
Laura McQuarrie — March 28, 2023 — Fashion
References: mielleorganics & msn
Miele's Pomegranate & Honey Collection recently expanded with the addition of two new Air Dry Styling products created to help textured hair maintain moisture, shine, control and hold without the crunch. These are the first air dry stylers from the Black-founded and women-led beauty brand and they're especially useful for supporting those with thick and curly Type 4 hair.
The Pomegranate & Honey Air Dry Styling Lotion and Pomegranate & Honey Air Dry Styler Gel feature star ingredients like pomegranate seed oil and honey for the purposes of deeply conditioning hair and enhancing manageability. As air dry stylers, these time-saving products speak to those with curly and coily hair who want to reduce drying time and condense their beauty rituals on wash days.
With the right air dry products, consumers know that they can achieve effortless, low-maintenance hair without sacrificing style or health.
The Pomegranate & Honey Air Dry Styling Lotion and Pomegranate & Honey Air Dry Styler Gel feature star ingredients like pomegranate seed oil and honey for the purposes of deeply conditioning hair and enhancing manageability. As air dry stylers, these time-saving products speak to those with curly and coily hair who want to reduce drying time and condense their beauty rituals on wash days.
With the right air dry products, consumers know that they can achieve effortless, low-maintenance hair without sacrificing style or health.
Trend Themes
1. Air Dry Hair Styling - With a growing interest in low-maintenance beauty routines, there's ample opportunity for brands to offer air dry hair styling products that provide moisture, shine, control, and hold without the need for heat tools.
2. Textured Hair Care - As more and more consumers seek out products that cater to their unique hair textures, there is a need for brands to innovate and offer more solutions like air dry hair stylers designed for curly, coily, and Type 4 hair.
3. Low-maintenance Beauty - As consumers increasingly prioritize convenience and time-saving products, there's a growing trend towards low-maintenance beauty solutions like air dry hair stylers that offer effortless styling without compromising on quality.
Industry Implications
1. Beauty & Personal Care - The rise of textured hair care and low-maintenance beauty routines provide an opportunity for beauty brands to create air dry hair styling products that cater to diverse hair types and make hair styling accessible and convenient.
2. Retail - Retailers can capitalize on the growing trend towards low-maintenance beauty by stocking up on air dry hair styling products that cater to different hair textures, providing customers with accessible, time-saving solutions for their hair care routines.
3. Consumer Goods - With consumer interest in low-maintenance beauty on the rise, consumer goods companies have the opportunity to innovate and create air dry hair styling products that offer a simple, yet effective approach to hair styling and care.
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