The Air Canada Rouge Uniforms Promote a Leisurely Atmosphere
Meghan Young — June 2, 2013 — World
After debuting the new leisure airline, which is set to make its inaugural flight in just under a month, the Air Canada Rouge uniforms have now been revealed. In order to help foster a distinctive inflight atmosphere designed for relaxation and exceptional service, the flight attendant attire itself is fairly relaxed. From pants and cardigans to fedora hats and a colorful palette, the uniforms look at once professional and comfortable.
The Air Canada Rouge uniforms were conceived by Montreal’s VF Imagewear. Psfk reports, "Canadian designer John Fluevog created the shoes, Marie C Design created the scarves and ties, Maybelline New York’s lead makeup artist Grace Lee developed the fresh and approachable beauty look, and Ontario’s Cobmex Apparel is behind the women’s sweater sets and the men’s cardigans."
The Air Canada Rouge uniforms were conceived by Montreal’s VF Imagewear. Psfk reports, "Canadian designer John Fluevog created the shoes, Marie C Design created the scarves and ties, Maybelline New York’s lead makeup artist Grace Lee developed the fresh and approachable beauty look, and Ontario’s Cobmex Apparel is behind the women’s sweater sets and the men’s cardigans."
Trend Themes
1. Leisurely Flight Attendant Attire - Opportunity for airlines to create a more relaxed and comfortable inflight experience by adopting leisure-inspired uniforms for flight attendants.
2. Distinctive Inflight Atmosphere - Creating a unique and memorable inflight experience by designing flight attendant uniforms that foster a distinctive atmosphere of relaxation and exceptional service.
3. Collaborative Uniform Design - Opportunity for airline uniform designers to collaborate with different fashion brands and makeup artists to create unique and stylish flight attendant uniforms.
Industry Implications
1. Airlines - Airline companies can explore new ways to enhance the customer experience by revamping flight attendant uniforms to create a more relaxed and distinctive atmosphere.
2. Fashion - Fashion brands can collaborate with airlines to create stylish and comfortable flight attendant uniforms that align with the brand's image and enhance the passenger experience.
3. Beauty - Makeup artists and beauty brands can partner with airlines to develop fresh and approachable beauty looks for flight attendants, enhancing the overall aesthetic of the airline's brand.
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