Condor's New Brand Identity Includes a Fleet of Striped Planes
Elena Rahman — April 6, 2022 — Art & Design
References: condor & designboom
Condor, a German leisure airline, unveiled a new and original airplane livery with a beach towel-like appearance. The airplane features colored stripes for a highly recognizable aircraft. The company is in the process of reinventing its brand identity, which includes a refresh of its long-haul fleet.
The company introduced 16 new efficient A33neo aircraft. Ahead of the first A33neo delivery, the company revealed it snew striped airplanes in five different colors. The new colors emphasize that Condor is a leisure carrier. Condor's aircraft fleet will carry five colors in striped looks: yellow and white, red and white, blue and white, and green and white aircraft will color the sky. In addition, the crew uniforms will also sport the new design.
Image Credit: Condor, designboom, condor
The company introduced 16 new efficient A33neo aircraft. Ahead of the first A33neo delivery, the company revealed it snew striped airplanes in five different colors. The new colors emphasize that Condor is a leisure carrier. Condor's aircraft fleet will carry five colors in striped looks: yellow and white, red and white, blue and white, and green and white aircraft will color the sky. In addition, the crew uniforms will also sport the new design.
Image Credit: Condor, designboom, condor
Trend Themes
1. Striped Airplane Liveries - The use of bold, colorful stripes on airplanes for brand recognition and differentiation presents new opportunities for airline companies to revamp their branding strategies.
2. Leisure Air Travel - The emphasis on leisure travel through design and color choices can unlock new ideas for airlines looking to attract customers seeking unique and fun travel experiences.
3. Sustainable Fleet Innovation - The introduction of new, more efficient aircraft presents an opportunity for airlines to innovate and invest in sustainable technology, reducing environmental impact and improving operational efficiency.
Industry Implications
1. Airline - The use of bold, beach towel-inspired stripes on airplanes highlights the potential for airline companies to refresh their brand identity and stay competitive in a crowded market.
2. Fashion and Apparel - With a new design for their uniforms, airlines have an opportunity to collaborate with fashion designers and create fashionable and functional attire for flight crew members.
3. Aerospace and Defense - As airlines invest in efficient and sustainable aircraft, aerospace and defense companies can seize the opportunity to work with airlines and develop new technology to further optimize the airline industry.
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