Agora is a Democratic & Online Community-Based Beverage Company
Laura McQuarrie — May 14, 2014 — Marketing
Agora is a new company that describes itself as a "democratic beverage startup," where all members of its online community get a say in how everything runs. In essence, the goal is to replace the traditional role of a CEO with a crowdsourcing group.
The online community shows information like the numbers of bottles sold, cash available and outstanding payments—the community deals with all of this and decides what to do with the profits.
As of now, Agora's first product is in the final stages of development. From here, the community will help to finalize beverage packaging, sales strategies and even the drink formula. There are different roles within Agora, but anyone can sign up and get started as a community member for an equal say at myagora.co.uk.
The online community shows information like the numbers of bottles sold, cash available and outstanding payments—the community deals with all of this and decides what to do with the profits.
As of now, Agora's first product is in the final stages of development. From here, the community will help to finalize beverage packaging, sales strategies and even the drink formula. There are different roles within Agora, but anyone can sign up and get started as a community member for an equal say at myagora.co.uk.
Trend Themes
1. Crowdsourced Startups - Opportunity to disrupt traditional business hierarchy by replacing a CEO role with a crowdsourcing group
2. Transparent Business Processes - Opportunity to disrupt traditional business operations by showing online community information such as profits and outstanding payments
3. Democratic Business Models - Opportunity to disrupt traditional decision-making by allowing all members of an online community an equal say in how everything runs
Industry Implications
1. Beverage Industry - Opportunity to disrupt traditional beverage production by allowing an online community to help finalize the drink formula, packaging and sales strategies
2. E-commerce Industry - Opportunity to disrupt traditional e-commerce business models by creating a platform where everyone has an equal say in how a company operates
3. Online Community Industry - Opportunity to disrupt traditional online community platforms by incorporating a democratic decision-making process into its business model
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