Degen Distillery Co-Creates Spirits with a Community of Innovators
Laura McQuarrie — September 19, 2023 — Marketing
References: degendistillery & foodmanufacture
Degen Distillery is a new drinks brand for a new generation and it’s devoted to co-creating innovative spirits with a community of creators and disruptors. Degen Distillery is unfolding in partnership with BrewDog, and it’s a first-of-its-kind crowd-created spirits brand.
Powered by blockchain technology, the pioneering spirits brand will connect with its community and receive pitches on everything from recipes and branding to production and distribution. The first project invites the community to participate in the creation of Degen Distillery’s first vodka, 721, which is set to be available by the fourth quarter of 2023.
Degen Distillery's finished products will be listed at BrewDog’s venues and supported by the Jetpack initiative from BrewDog.
Powered by blockchain technology, the pioneering spirits brand will connect with its community and receive pitches on everything from recipes and branding to production and distribution. The first project invites the community to participate in the creation of Degen Distillery’s first vodka, 721, which is set to be available by the fourth quarter of 2023.
Degen Distillery's finished products will be listed at BrewDog’s venues and supported by the Jetpack initiative from BrewDog.
Trend Themes
1. Community-driven Spirits - Degen Distillery is pioneering a crowd-created spirits brand that involves its community in every aspect of product development, from recipes to production.
2. Blockchain-powered Collaboration - By utilizing blockchain technology, Degen Distillery connects with its community and receives pitches for ideas, creating a transparent and participatory co-creation process.
3. Inclusive Branding and Distribution - Degen Distillery's partnership with BrewDog allows its community-created spirits to be listed at BrewDog's venues, providing exposure and support through the Jetpack initiative.
Industry Implications
1. Craft Alcohol - Degen Distillery's crowd-created approach disrupts the traditional model of craft alcohol production and allows for more diverse and innovative spirits to be developed.
2. Blockchain Technology - By integrating blockchain technology into the co-creation process, Degen Distillery opens up opportunities for other industries to explore the potential of transparent and inclusive collaboration.
3. Hospitality and Entertainment - Through its partnership with BrewDog and listing its products at BrewDog venues, Degen Distillery disrupts traditional distribution channels and offers an exciting and unique experience for consumers in the hospitality and entertainment industry.
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