'Waku' Partnered Up with Republic to Raise $1 Million for Expansion
Colin Smith — April 12, 2022 — Business
References: livewaku & foodbusinessnews.net
'Waku,' the Boston-based beverage startup most known for its herbal teas, has announced a new partnership with 'Republic,' the crowdfunding platform for business investments. Waku is hoping to raise as much as $1.07 million USD over the course of the campaign, which ends on May 1st, 2022. Wake stated that it is excited to "welcome Waku fans, customers, and anyone wanting to join our mission to replenish the world with the home-grown flavors of Ecuador."
The beverage startup will primarily use the funds raised for market expansion and product development. It hopes to increase its marketing, expand its team, venture into new markets, and create more delicious flavors. Waku products are received well by the public consumer due not only to the flavors but to the nutrition. Waku worked with health professionals, such as nutritionists, as well as experienced food scientists, to create its drinks.
Image Credit: Waku
The beverage startup will primarily use the funds raised for market expansion and product development. It hopes to increase its marketing, expand its team, venture into new markets, and create more delicious flavors. Waku products are received well by the public consumer due not only to the flavors but to the nutrition. Waku worked with health professionals, such as nutritionists, as well as experienced food scientists, to create its drinks.
Image Credit: Waku
Trend Themes
1. Crowdfunding for Product Expansion - Partnering with crowdfunding platforms to raise funds for expansion is a potential trend for beverage startups like Waku.
2. Health-conscious Herbal Teas - The success of Waku's herbal teas, developed with the help of health professionals and food scientists, shows a trend towards health-conscious beverage products.
3. Market Expansion and Product Development - Beverage startups like Waku are focusing on market expansion and product development as part of their growth strategy.
Industry Implications
1. Crowdfunding - Crowdfunding platforms like Republic could capitalize on partnerships with beverage startups like Waku to support their funding needs for product expansion.
2. Herbal Tea - The success of Waku's herbal tea products indicates a potential for growth in the herbal tea industry, especially those with a focus on nutrition and health benefits.
3. Beverage - Beverage industry players may wish to consider product expansion and market growth strategies, such as those being pursued by Waku, to capture the trend towards health-conscious beverage products.
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