Pick n Pay Introduces the New 'Smart Hopper' Game for Shoppers
References: picknpayclothing.co.za & itnewsafrica
Pick n Pay Smart Shopper has launched an engaging new feature, 'Smart Hopper,' within its revamped app, offering customers an interactive game with daily opportunities to win vouchers for additional savings. As players progress through the game, the rewards escalate, including enticing offerings such as 5X Smart Shopper points on selected items, bonus points for BP fuel purchases, and exclusive cash-off vouchers.
“Smart Hopper is good fun for customers to play – simple yet challenging. But it is also a creative way for us to engage with our customers and reward them for it, over and above the benefits our customers already get by swiping their card," said Wayne Mhlanga, Digital Transformation Officer at Pick n Pay.
The 'Smart Hopper' reward vouchers are instantly accessible on the Smart Shopper app, allowing users to load them onto their cards.
Image Credit: Pick n Pay
“Smart Hopper is good fun for customers to play – simple yet challenging. But it is also a creative way for us to engage with our customers and reward them for it, over and above the benefits our customers already get by swiping their card," said Wayne Mhlanga, Digital Transformation Officer at Pick n Pay.
The 'Smart Hopper' reward vouchers are instantly accessible on the Smart Shopper app, allowing users to load them onto their cards.
Image Credit: Pick n Pay
Trend Themes
1. Interactive App-based Games - The introduction of the 'Smart Hopper' game by Pick n Pay demonstrates the trend of engaging customers through interactive app-based games.
2. Reward-based Loyalty Programs - The use of reward vouchers in the Smart Shopper app reflects the trend of offering customers additional savings through loyalty programs.
3. Gamification in Retail - The 'Smart Hopper' game showcases the trend of incorporating gamification elements in the retail experience to enhance customer engagement.
Industry Implications
1. Retail - The retail industry can leverage interactive app-based games like 'Smart Hopper' to enhance customer loyalty and drive sales.
2. Mobile Applications - The trend of interactive app-based games presents opportunities for mobile application developers to create engaging experiences that increase user retention.
3. Loyalty Programs - The use of reward-based loyalty programs, as seen in the Smart Shopper app, offers opportunities for companies in the loyalty program industry to innovate and provide value to their clients.
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