The Stories Behind Iconic Advertising Agency Names
Tia Clarke — January 8, 2013 — Marketing
References: designtaxi
This hugely informative infographic gets to the root of how some of the world's leading advertising agencies choose their names. Created by Rob & Joe from the Cargo Collective, 'The Taxonomy of Advertising Agency Names' is the creative duo's attempt to “make sense of the names people give to ad agencies.”
The beautifully designed chart analyses some of the most famous advertising agencies in the world, such as Saatchi & Saatchi, Fred & Farid, Fallon, TAXI and David & Goliath. Some of the main sources of inspiration are surprising, stemming from ideas like physical or metaphysical attributes to animal names, places and inanimate objects.
Overall, it's a fascinating and informative insight into some of the most successful advertisers of this generation.
The beautifully designed chart analyses some of the most famous advertising agencies in the world, such as Saatchi & Saatchi, Fred & Farid, Fallon, TAXI and David & Goliath. Some of the main sources of inspiration are surprising, stemming from ideas like physical or metaphysical attributes to animal names, places and inanimate objects.
Overall, it's a fascinating and informative insight into some of the most successful advertisers of this generation.
Trend Themes
1. Creative Agency Names - There is an opportunity for disruptive innovation in the naming convention of advertising agencies, exploring new creative ways to stand out and showcase the agency's unique selling point.
2. Innovative Branding Techniques - This trend emphasizes the importance of using creative branding techniques to differentiate a brand and be memorable in today's saturated advertising market.
3. Marketing Visualization - The use of infographics and other visualization tools can help marketers convey information more effectively and engage with their audience in new and innovative ways.
Industry Implications
1. Advertising Agencies - To stand out from the competition and be more memorable in the minds of their audience, advertising agencies can explore new and exciting ways of naming their firms and implement creative branding techniques.
2. Marketing and Branding - The evolving advertising market demands brands to constantly reinvent themselves, requiring newer and more innovative branding techniques, including colors, messages and graphics, and storytelling that resonate with consumers' emotions and experiences.
3. Graphic Design - As visualization tools such as infographics continue to grow in popularity, the demand for graphic designers who can create compelling graphics and visualization tools will also increase.
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