The ADOLESCENT Agency Helps Brands Connect with Gen Z Consumers
Daniel Johnson — August 5, 2020 — Tech
References: adolescentcontent & forbes
The ADOLESCENT agency was created in order to help businesses connect with consumers of Gen Z ages. The company was founded by Ramaa Mosley and Hope Farley, and it consists of a young collective of diverse creators. The ADOLESCENT agency has a history of working with a number of prominent brands in order to reach younger audiences, including Target, Nike, Adobe, Crayola, Converse, Apple, Google, and more.
Consumers of Gen Z ages are currently 26% of the marketplace, and this number will only increase over time. This means that brands should take an active role in reaching younger audiences.
Mosley, one of the founders, spoke about the unique role the ADOLESCENT agency can play, "We are uniquely positioned to help brands reach Gen Z because we use Gen Z to inform every part of the process; from strategy to content creation and then distribution, Gen Z leads the way under the direction of seasoned professionals."
Image Credit: ADOLESCENT
Consumers of Gen Z ages are currently 26% of the marketplace, and this number will only increase over time. This means that brands should take an active role in reaching younger audiences.
Mosley, one of the founders, spoke about the unique role the ADOLESCENT agency can play, "We are uniquely positioned to help brands reach Gen Z because we use Gen Z to inform every part of the process; from strategy to content creation and then distribution, Gen Z leads the way under the direction of seasoned professionals."
Image Credit: ADOLESCENT
Trend Themes
1. Gen Z Marketing - Creating targeted marketing strategies that cater specifically to the Gen Z demographic.
2. Youth-centric Content Creation - Developing content that resonates with Gen Z consumers by involving them in the creative process.
3. Inclusive Branding - Fostering diversity and inclusivity in brand messaging to connect with Gen Z consumers.
Industry Implications
1. Advertising and Marketing - Leveraging the expertise of youth-focused creative agencies to create innovative marketing campaigns for Gen Z consumers.
2. Media and Entertainment - Partnering with youth-focused creative agencies to produce engaging content for Gen Z audiences across various media platforms.
3. Fashion and Apparel - Collaborating with youth-focused creative agencies to develop inclusive brand messaging and fashion campaigns that appeal to Gen Z consumers.
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