Beverage Company Otsuka Has Plans to Advertise on the Moon
Laura McQuarrie — May 20, 2014 — Marketing
References: otsuka.co.jp & theverge
In October 2015, the man-made footprints and flags on the moon will be joined by a titanium can of Otsuka, in an attempt by the Japanese beverage company to advertise on the moon. There may not be much of an audience up there, but talk of sending a can to space is sure generating some interest here on Earth.
The can will be filled with a kilogram of Otsuka's Pocari Sweat powder and silver disks detailing the aspirations of 38,000 children, with the hopes of inspiring the next generation to become astronauts.
The can will be rocketed to the moon's surface by the Falcon 9 rocket over a four and a half day trip and landed by Astrobotic Technology, as part of their own attempt to win the Lunar X competition by Google—there's a $20 million prize for the first company to land a device on the moon that can travel on its surface and send back high-definition pictures to Earth.
The can will be filled with a kilogram of Otsuka's Pocari Sweat powder and silver disks detailing the aspirations of 38,000 children, with the hopes of inspiring the next generation to become astronauts.
The can will be rocketed to the moon's surface by the Falcon 9 rocket over a four and a half day trip and landed by Astrobotic Technology, as part of their own attempt to win the Lunar X competition by Google—there's a $20 million prize for the first company to land a device on the moon that can travel on its surface and send back high-definition pictures to Earth.
Trend Themes
1. Space Advertising - Exploring opportunities to advertise in outer space can disrupt traditional advertising methods and reach new audiences.
2. Space Tourism - The rise of space tourism offers disruptive innovation opportunities for companies to cater to the needs and desires of space tourists.
3. Aerospace Technology - Advancements in aerospace technology create opportunities for companies to develop new products and services for space exploration.
Industry Implications
1. Beverage - Beverage companies can explore space advertising as a unique marketing strategy to promote their products.
2. Tourism - The emerging space tourism industry presents new business opportunities for companies to provide space travel experiences and services.
3. Technology - The aerospace technology industry can capitalize on the increasing demand for space exploration by developing innovative solutions and products.
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