Coca-Cola Intergalactic is Inspired by Space Travel
Michael Hemsworth — April 14, 2022 — Marketing
References: coca-cola & talkingretail
The Coca-Cola Intergalactic soft drink is arriving in the UK as a limited-edition refreshment that's part of the brand's Creations series and inspired by space travel. The soda features a zero-sugar recipe that is reported to have a reddish hue and will fit in well with the brand's existing range of effervescent refreshments. The drink comes in 250ml cans with a suggested price point of 77p with small volumes of the soda being launched into a variety of retailers in the UK.
Senior Director, Global Digital Design Joshua Schwarber commented on the new Coca-Cola Intergalactic soft drink saying, "For this first Coca-Cola Creation, we had the opportunity to ask ourselves what could space taste like, and we couldn’t be more excited to introduce our first Coca-Cola Creation in Europe.”
Senior Director, Global Digital Design Joshua Schwarber commented on the new Coca-Cola Intergalactic soft drink saying, "For this first Coca-Cola Creation, we had the opportunity to ask ourselves what could space taste like, and we couldn’t be more excited to introduce our first Coca-Cola Creation in Europe.”
Trend Themes
1. Space-themed Beverages - Opportunity for other beverage companies to develop space-themed products and capitalize on the trend towards intergalactic exploration.
2. Zero-sugar Soft Drinks - Opportunity for beverage companies to create low and zero-sugar versions of popular soft drinks to cater to health-conscious consumers.
3. Limited-edition Products - Opportunity for companies to release limited-edition products to create a sense of exclusivity and drive sales among consumers who are interested in unique products.
Industry Implications
1. Beverage Industry - Beverage companies can capitalize on the space-themed and low-sugar trends by creating new products that cater to the demands of health-conscious consumers who are also interested in unique, limited-edition products.
2. Marketing and Advertising Industry - Marketing and advertising agencies can leverage limited-edition products to create unique and memorable campaigns that capture the attention of consumers and create a sense of exclusivity.
3. Retail Industry - Retailers can leverage limited-edition products to create buzz and drive sales among consumers who are interested in unique products, by stocking these special-edition products in their stores.
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