Penthouse Magazine Vies for Sin City Real Estate
Sandra Winn — November 17, 2008 — Naughty
Penthouse Magazine is vying for prime casino real estate in none other than “Sin City,” Las Vegas, Nevada. If Penthouse Magazine is successful in their bid, the Casino dealers and strippers will consist of Penthouse Pets.
According to the Las Vegas Review Journal, Penthouse Magazine CEO Marc Bell said the following, regarding their latest venture:
”It’s about rethinking the way of how people think of casinos in Las Vegas, coming in with a new paradigm. Everyone tries doing cookie cutters, doing the same thing over and over again, and we believe it’s time to create a new widget.”
Mr. Bell has created mega-millions for Penthouse Magazine with not only their publications but with an online website and their own cable network which already has 30 million subscribers, an astonishing feat considering it was just launched in January of this year.
It’s quite obvious that Marc Bell knows exactly how to run a successful business and take chances. By entering into the Las Vegas “casino wars”, he only stands to strengthen the overall success of Penthouse Magazine. Many men would love the opportunity to be dealt cards by a Penthouse Pet.
Honestly, unless I’m missing something, I only see two “new” possible innovations here if Penthouse Magazine acquires a casino: 1) An adult magazine would own a casino and 2) the dealers and strippers would be Penthouse Pets.
According to the Las Vegas Review Journal, Penthouse Magazine CEO Marc Bell said the following, regarding their latest venture:
”It’s about rethinking the way of how people think of casinos in Las Vegas, coming in with a new paradigm. Everyone tries doing cookie cutters, doing the same thing over and over again, and we believe it’s time to create a new widget.”
Mr. Bell has created mega-millions for Penthouse Magazine with not only their publications but with an online website and their own cable network which already has 30 million subscribers, an astonishing feat considering it was just launched in January of this year.
It’s quite obvious that Marc Bell knows exactly how to run a successful business and take chances. By entering into the Las Vegas “casino wars”, he only stands to strengthen the overall success of Penthouse Magazine. Many men would love the opportunity to be dealt cards by a Penthouse Pet.
Honestly, unless I’m missing something, I only see two “new” possible innovations here if Penthouse Magazine acquires a casino: 1) An adult magazine would own a casino and 2) the dealers and strippers would be Penthouse Pets.
Trend Themes
1. Adult Magazine-owned Casinos - The trend of adult magazines owning and operating casinos presents a disruptive innovation opportunity for the adult entertainment industry to expand its reach and revenue streams.
2. New Paradigm for Las Vegas Casinos - Rethinking the traditional casino experience in Las Vegas by introducing a new paradigm, such as employing Penthouse Pets as dealers and strippers, can disrupt the casino industry and attract a new demographic of customers.
3. Integration of Media Platforms - The integration of Penthouse Magazine's print, online, and cable network platforms allows for a seamless brand experience across different media, opening up opportunities for cross-promotion and increased monetization.
Industry Implications
1. Adult Entertainment - The adult entertainment industry can seize the opportunity to venture into casino ownership, diversifying revenue streams and tapping into a new market segment.
2. Gaming and Gambling - The gaming and gambling industry can explore partnerships with adult magazines to create unique and immersive casino experiences that attract a broader audience and offer a differentiated value proposition.
3. Media and Publishing - Media and publishing companies can look at Penthouse Magazine's integrated media approach as inspiration to leverage their existing platforms and expand into new industries, offering innovative cross-platform experiences.
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