The Adnams Double Ghost IPA is Double Dry Hopped
Michael Hemsworth — September 26, 2024 — Lifestyle
References: adnams & retailtimes
The Adnams Double Ghost IPA has been added to the brewery's existing Ghost Ship range as a new expression perfect for consumers to try out this fall in anticipation of the Halloween season. The beer comes in with a 5.2% ABV and is double dry hopped with Citra, Centennial and Chinook hops, which will deliver citrus notes and the familiar spice profile of the original Ghost Ship IPA. The beer also features tropical fruit notes alongside intense hops notes and is expected to be right at home within the existing range that includes the Adnams Ghost Ship Pale Ale and the 0.5% ABV option.
Head Brewer Dan Gooderham spoke on the Adnams Double Ghost IPA saying, "We are extremely pleased with how it turned out. It has expressed a lot more mango than we expected and has both a pineapple and an orange note on the palate. You’ll find the characteristic spiciness from the rye on the finish and there’s good weight to the body and mouthfeel.”
Head Brewer Dan Gooderham spoke on the Adnams Double Ghost IPA saying, "We are extremely pleased with how it turned out. It has expressed a lot more mango than we expected and has both a pineapple and an orange note on the palate. You’ll find the characteristic spiciness from the rye on the finish and there’s good weight to the body and mouthfeel.”
Trend Themes
1. Seasonal-themed Beverages - Incorporating Halloween-inspired elements into craft beers like Adnams Double Ghost IPA taps into the limited-time buzz and consumer excitement surrounding holidays.
2. Double Dry Hopped Innovation - The practice of double dry hopping with unique hop varieties such as Citra, Centennial, and Chinook allows brewers to enhance flavor complexity and create distinctive taste profiles.
3. Tropical Fruit Infusions - The unexpected infusion of tropical fruit notes including mango, pineapple, and orange in beers presents novel flavor experiences that can cater to evolving consumer palates.
Industry Implications
1. Craft Brewing - Craft brewers can explore unique and seasonal flavor profiles to distinguish themselves in a competitive market, as demonstrated by Adnams Double Ghost IPA.
2. Seasonal Products - The development of holiday-themed products, such as Halloween-inspired beverages, presents opportunities to capitalize on temporary consumer demand.
3. Flavored Alcoholic Beverages - Integrating unconventional and exotic fruit flavors into alcoholic beverages can attract consumers seeking novel and complex taste experiences.
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