This IPA Uses Only 'Citra' Hops For a Citrus-Centric Character
Rahul Kalvapalle — April 20, 2023 — Lifestyle
References: rndbrewing & thebrewermagazine
R&D Brewing, a proudly Raleigh, North Carolina-based brewery that focuses on award-winning brews of different varieties, has taken the step of launching the release of its latest delicious seasonal brew in the form of 'Kill it with Citra,' a hazy IPA whose name gives away the fact that it is brewed solely with Citra hops.
It's no surprise that the use of only Citra hop varieties means results in the 'Kill it with Citra' hazy IPA having a wonderfully citrus palate and tropically-laced fruit aromas, not to mention a hoppy scent that hints at the character of the beer. Coming in at 6.5 percent ABV, this hazy IPA is available for purchase in 16-ounce cans.
“Kill it with Citra is our ode to the beloved Citra hop,” said Mark Theisen, director of brewing operations at R&D Brewing. “We really wanted to showcase the flavor profile of Citra in this beer, and we think we’ve nailed it with this one.”
Image Credit: R&D Brewing
It's no surprise that the use of only Citra hop varieties means results in the 'Kill it with Citra' hazy IPA having a wonderfully citrus palate and tropically-laced fruit aromas, not to mention a hoppy scent that hints at the character of the beer. Coming in at 6.5 percent ABV, this hazy IPA is available for purchase in 16-ounce cans.
“Kill it with Citra is our ode to the beloved Citra hop,” said Mark Theisen, director of brewing operations at R&D Brewing. “We really wanted to showcase the flavor profile of Citra in this beer, and we think we’ve nailed it with this one.”
Image Credit: R&D Brewing
Trend Themes
1. Single-hop Ipas - Breweries can create unique flavor profiles by using a single variety of hops in their IPAs.
2. Hazy Ipas - The trend of hazy IPAs continues to rise as consumers look for a juicy and refreshing beer experience.
3. Fruit/ Citrus Ipas - Citrus and tropical fruit infused IPAs provide breweries with opportunities to innovate and create unique and flavorful beers.
Industry Implications
1. Craft Beer - Craft beer companies can capitalize on the trend of flavorful, experimental IPAs by creating single-hop or fruit-infused varieties.
2. Beverage Distribution - Beverage distributors can target the rising trend of hazy IPAs and fruit-infused IPAs when selecting products to add to their portfolios.
3. Hop Farming - Hop farmers can provide breweries with unique and high-quality hop varieties like Citra that can be used to create new and flavorful IPAs.
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