This Adidas NBA Collection Channels Laid-Back Team Spirit
Charlotte Joyce Kidd — October 3, 2015 — Lifestyle
References: thehundreds & hypebeast
This Adidas NBA collection lets stylish sports fans express their team spirit without losing their streetwear look.
The capsule collection is a collaboration between the NBA, Adidas Skateboarding and social media/streetwear brand The Hundreds -- giving it a lot of street and sports cred. The collection focuses on two teams: the LA Lakers and the Brooklyn Nets. It includes a jersey and skate shoes for each team, a long-sleeve tee for the Lakers and a hoodie for the Nets. Each item sports the official NBA colors and logo for its team but the silhouettes and patterns reflect a casual, effortless skater aesthetic.
The Adidas NBA capsule collection is a great example of a collaboration that caters to a niche market. NBA fans with a particular sense of style aren't inclined to wear all-out team jerseys, but can still show off their team colors with the help of Adidas Skateboarding and The Hundreds.
The capsule collection is a collaboration between the NBA, Adidas Skateboarding and social media/streetwear brand The Hundreds -- giving it a lot of street and sports cred. The collection focuses on two teams: the LA Lakers and the Brooklyn Nets. It includes a jersey and skate shoes for each team, a long-sleeve tee for the Lakers and a hoodie for the Nets. Each item sports the official NBA colors and logo for its team but the silhouettes and patterns reflect a casual, effortless skater aesthetic.
The Adidas NBA capsule collection is a great example of a collaboration that caters to a niche market. NBA fans with a particular sense of style aren't inclined to wear all-out team jerseys, but can still show off their team colors with the help of Adidas Skateboarding and The Hundreds.
Trend Themes
1. Skate-inspired Sportswear - The fusion of streetwear and athletics offers a unique opportunity for brands to attract sporty consumers who demand style as much as function.
2. Niche Collaborations - Collaborations between brands targeting specific subcultures and niches offer an opportunity for both parties to reach new markets and expand their customer base.
3. Casualized Team Apparel - Athletic apparel that combines the comfort and style of streetwear with the official branding of sports teams offers an opportunity to tap into a market of consumers who want to express their love for sports without sacrificing comfort or personal style.
Industry Implications
1. Sports Apparel Industry - Brands in the sports apparel industry can benefit from collaborations with streetwear brands to create unique and stylish apparel that appeals to sporty consumers who demand both function and fashion.
2. Streetwear Industry - Streetwear brands can benefit from collaborations with sports apparel brands to tap into a market of consumers who want to show off their love for sports while maintaining their personal style.
3. Professional Sports Industry - Professional sports teams can benefit from collaborations with streetwear and athletic apparel brands to offer fans a unique way to show off their team spirit beyond traditional jerseys and merchandise.
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