The 'adidas by Stella McCartney' Line Celebrates 10 Years of Style
Rahul Kalvapalle — April 13, 2015 — Lifestyle
References: news.adidas & sportinglife
Adidas has released a special capsule collection to commemorate the 10th anniversary of 'adidas by Stella McCartney', a collaboration that has consistently lived on the cutting edge of athletic style. The collection was created to revisit the brand's most famous design cues. It comprises 10 unique pieces including apparel, footwear and accessories and pays homage to the design principles that have driven the brand since it first burst onto the athletic fashion scene in 2005.
From the start, the vision of adidas by Stella McCartney has been to create apparel that has a strong design aesthetic but could also deliver sporting performance. "I am so proud that we have not only achieved that aim, but also ensured it has remained at the heart of everything that we have created since" says Stella McCartney.
From the start, the vision of adidas by Stella McCartney has been to create apparel that has a strong design aesthetic but could also deliver sporting performance. "I am so proud that we have not only achieved that aim, but also ensured it has remained at the heart of everything that we have created since" says Stella McCartney.
Trend Themes
1. Athletic Fashion Collaboration - With the success of 'adidas by Stella McCartney,' there is an opportunity for other athletic brands to partner with fashion designers and create unique, stylish sports apparel.
2. Celebrity Athlete Endorsements - Brands can take advantage of the trend of celebrities with a passion for fitness, like Stella McCartney, by partnering with them to create unique workout clothing and promote a healthy lifestyle.
3. Sustainable Sports Apparel - As Stella McCartney is known for her commitment to ethical fashion, there is an opportunity for athletic brands to create sustainable, eco-friendly sports apparel and capitalize on the growing trend of eco-conscious consumers.
Industry Implications
1. Athletic Apparel Industry - There is potential for athletic apparel brands to incorporate design elements and fashion into their products while still maintaining a focus on performance.
2. Fashion Industry - With the growing trend of athleisure, there is an opportunity for the fashion industry to expand their product offerings and create athletic-inspired clothing that is functional and stylish.
3. Sustainable Fashion Industry - By partnering with athletic brands, sustainable fashion companies can expand their product lines to include sustainable, eco-friendly sports apparel and tap into the growing trend of eco-conscious consumers.
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