The Newest Ad Spot for Cheetos Pokes Fun at the Upcoming Elections
Christopher Magsambol — October 12, 2015 — Pop Culture
The newest ad spot for Cheetos features the brand's mascot 'Chester' running for mayor of the fictional town of Chester, Montana. The commercial unfolds like a typical political ad, showing scenic farmland, families happily waving and Chester's campaign bus driving by.
As Chester unveils some of his platform proposals, the mascot makes Cheetos-inspired claims. Chester plans to color all the playground slides orange and create orange crosswalks for pedestrians. The highlight of the commercial is when Chester says he knows "What Chester Wants," which is followed by the words "Free Cheetos" quickly flashed on the screen.
The politically driven spoof ad attempts to take advantage of the upcoming elections in the United States and subtly pokes fun at the rather repetitive formula of candidate endorsement ads.
As Chester unveils some of his platform proposals, the mascot makes Cheetos-inspired claims. Chester plans to color all the playground slides orange and create orange crosswalks for pedestrians. The highlight of the commercial is when Chester says he knows "What Chester Wants," which is followed by the words "Free Cheetos" quickly flashed on the screen.
The politically driven spoof ad attempts to take advantage of the upcoming elections in the United States and subtly pokes fun at the rather repetitive formula of candidate endorsement ads.
Trend Themes
1. Satirical Advertising - Brands can create satirical ads that poke fun at real-world events to increase engagement and drive conversation.
2. Branded Political Parodies - Brands can create political parodies that use humor and satire to make a statement and connect with consumers.
3. Campaign Consumer Engagement - Brands can create campaigns that engage consumers in political and social issues to build brand loyalty and increase sales.
Industry Implications
1. Food and Beverage - Food and beverage companies can create satirical ads that use humor to attract customers and increase brand awareness.
2. Entertainment - Entertainment companies can create political parodies that resonate with audiences and generate social media buzz.
3. Advertising and Marketing - Advertising and marketing companies can help brands create campaigns that drive consumer engagement in political and social issues to build brand loyalty and increase sales.
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