Nigel Goodwin — June 21, 2006 — Lifestyle
References: adverbox
Why just tell people what you do when you can actually show them?
Take this ad from Adidas' "Impossible is Nothing" campaign as an example. Sure, the bus is plastered with the campaign's regular ads -- but check out the guy who's actually dragging the bus.
Now that's what I call walking the talk.
Implications - Taking advertising to the streets is a reaction to increasing protests around the world. More and more, people are occupying public space and re-appropriating traditional environments for alternative purposes -- whether it be for revolutions or for products. This trend translates into the fusion of performance art, advertising and retail in order to catch the attention of a large segment of potential consumers.
Take this ad from Adidas' "Impossible is Nothing" campaign as an example. Sure, the bus is plastered with the campaign's regular ads -- but check out the guy who's actually dragging the bus.
Now that's what I call walking the talk.
Implications - Taking advertising to the streets is a reaction to increasing protests around the world. More and more, people are occupying public space and re-appropriating traditional environments for alternative purposes -- whether it be for revolutions or for products. This trend translates into the fusion of performance art, advertising and retail in order to catch the attention of a large segment of potential consumers.
Trend Themes
1. Street Advertising - Displaying ads on the streets as a form of performance art and retail for catching the attention of potential consumers.
2. Authentic Advertising - Showing rather than telling the uniqueness of a product through authentic and attention-grabbing displays.
3. Crossover Advertising - Fusing advertising with other forms of art or activism to create attention-grabbing and thought-provoking campaigns.
Industry Implications
1. Advertising - Incorporating creativity and authenticity in traditional advertising to make it more interesting and impactful on potential consumers.
2. Performance Art - Exploring the potential of advertising as a form of performance art to evoke emotions and spread awareness about different issues.
3. Retail - Using creative and unconventional street displays to attract the attention of potential customers and increase sales.
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