Saint Hoax' Abuse Awareness Campaign Stars the Men of Disney
Laura McQuarrie — August 25, 2014 — Pop Culture
References: facebook & designtaxi
Although there are a lot of abuse awareness campaigns that are targeted towards the safety and wellbeing of women, this one by anonymous artist Saint Hoax stars men. The familiar faces that represent the campaign include ones like Hercules, Aladdin, Prince Eric and John Smith from Pocahontas.
Previously, Saint Hoax released a series called 'Happy Never After,' which focused on abuse awareness for women and the Disney princesses, and now this series features the other side of the coin with 'Prince Charmless.' The bruised and bloodied guys are paired with a tagline that reads "When did she stop treating you like a hero?" and urges men to seek out help, since this is something that men or women should not be ashamed or scared of doing in cases of abuse.
Previously, Saint Hoax released a series called 'Happy Never After,' which focused on abuse awareness for women and the Disney princesses, and now this series features the other side of the coin with 'Prince Charmless.' The bruised and bloodied guys are paired with a tagline that reads "When did she stop treating you like a hero?" and urges men to seek out help, since this is something that men or women should not be ashamed or scared of doing in cases of abuse.
Trend Themes
1. Male Abuse Awareness Campaigns - Disruptive innovation opportunity: Develop targeted abuse awareness campaigns that focus on the safety and wellbeing of men.
2. Gender-specific Abuse Awareness - Disruptive innovation opportunity: Create abuse awareness campaigns that address gender-specific issues and encourage both men and women to seek help.
3. Using Pop Culture Icons for Awareness - Disruptive innovation opportunity: Utilize popular fictional characters to raise awareness about abuse and create a conversation surrounding the issue.
Industry Implications
1. Social Services - Disruptive innovation opportunity: Develop specialized support services and resources for male abuse victims.
2. Marketing and Advertising - Disruptive innovation opportunity: Create impactful campaigns that challenge traditional notions of abuse and promote inclusivity.
3. Entertainment and Media - Disruptive innovation opportunity: Produce content that uses pop culture icons to raise awareness about important social issues, fostering a deeper engagement with audiences.
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