Alex Covert — February 17, 2008 — Pop Culture
References: craigslist.org & trendhunter
This is as hilarious as it is unique. Someone in the San Francisco Bay Area posted this to Craigslist. It compares our presidential candidates to Star Wars characters. The names are amusing while the photos are, at times, uncanny. You've got Darth McCain, Mitt Skywalker, Hillando Clintrissian. May the force be with us all.
Implications - YouTube, Facebook, Twitter, and other social networking sites have enabled consumers to share their thoughts and humor with the rest of the world. Thus, a generation of people who are unabashed about their less serious thoughts has come about. These young, ambitious consumers are open to various forms of communication and are likely to listen to any message if communicated correctly.
Implications - YouTube, Facebook, Twitter, and other social networking sites have enabled consumers to share their thoughts and humor with the rest of the world. Thus, a generation of people who are unabashed about their less serious thoughts has come about. These young, ambitious consumers are open to various forms of communication and are likely to listen to any message if communicated correctly.
Trend Themes
1. Generation Z Communication - Opportunity for businesses to reach the young, ambitious consumers who are open to various forms of communication.
2. Humor and Satire in Politics - Potential for businesses to capitalize on the trend of using humor and satire to engage with consumers on social media platforms.
3. Pop Culture References in Marketing - Opportunity for businesses to connect with consumers by incorporating popular culture references, like Star Wars characters, into their marketing campaigns.
Industry Implications
1. Social Media - Businesses can leverage social networking sites to reach and engage with the younger generation of consumers.
2. Political Satire - Businesses in the entertainment industry can create content that combines humor and politics to attract and entertain consumers.
3. Marketing and Advertising - Opportunity for businesses to create clever marketing campaigns that incorporate pop culture references to grab consumers' attention and generate brand awareness.
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