Coca-Cola's a Generous World Commercial Follows One Kind Act with Another
Laura McQuarrie — March 4, 2015 — Lifestyle
References: us.coca-cola & adsoftheworld
A Generous World is a sweet commercial from Coca-Cola that shows people passing on what would have been their sodas. The ad starts off with a guy about to take a sip from a bottle of Coke, when he spots a woman who is disheartened by her broken guitar string. This woman goes on to give the soda to another in need, and this pattern continues as things get worse and worse for each person, including a man who washes up from being stranded in the ocean, to a guy who's hotdog stand is destroyed by a meteor.
Although A Generous World gets more outrageous as it goes on, it's still a funny way to remind people that someone always has it worse than you and could use a pick-me-up.
Although A Generous World gets more outrageous as it goes on, it's still a funny way to remind people that someone always has it worse than you and could use a pick-me-up.
Trend Themes
1. Generosity Marketing - Creating advertisements that encourage kindness and generosity in order to build brand loyalty.
2. Pay It Forward Campaigns - Promoting random acts of kindness and encouraging customers to continue the cycle.
3. Viral Ads for a Cause - Utilizing the power of social media to spread a message of goodwill and positivity.
Industry Implications
1. Beverage Industry - Encouraging altruism and promoting positive values within the soda industry could lead to increased customer loyalty.
2. Advertising Industry - Incorporating viral marketing campaigns with themes of generosity and kindness can help build positive brand images and increase engagement.
3. Social Media Industry - Creating and sharing viral content that promotes good deeds can help to spread the message of kindness and inspire positive change in society.
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