Crafty Beggars Steal Other Company's Campaigns
Christie Cooper — August 13, 2013 — Marketing
New Zealand beer brand Crafty Beggars really are a bunch of crafty buggers. Instead of spending money and time making their own ad campaign, they just hijacked other companies.
Almost all beer companies have ad campaigns. They spend millions of dollars and months of their time to advertise their products everywhere they can. But Crafty Beggars are cleverer than that, or more to the point, they are craftier. They want to spend their time and money on beer, not ads, so they hijacked 21 different billboards all over New Zealand and word is, there's still more to come.
This is definitely a different form of advertising, and one that's sure to make a few people unhappy.
Almost all beer companies have ad campaigns. They spend millions of dollars and months of their time to advertise their products everywhere they can. But Crafty Beggars are cleverer than that, or more to the point, they are craftier. They want to spend their time and money on beer, not ads, so they hijacked 21 different billboards all over New Zealand and word is, there's still more to come.
This is definitely a different form of advertising, and one that's sure to make a few people unhappy.
Trend Themes
1. Stolen Ad Campaigns - More companies will start replicating campaigns from successful ads of others and modify them according to their needs.
2. Alternative Ad Strategies - Companies will start resorting to alternative advertising strategies such as hijacking billboards in order to differentiate themselves from competitors.
3. Low-budget Advertising - Companies will start looking to spend less on advertising by adopting alternative ad strategies to maximize return of investment.
Industry Implications
1. Advertising - The Advertising industry has an opportunity to come up with new innovative ways to advertise products and services that are both cost-effective and attract customers, now that the traditional forms of advertising are not the only way to get people to notice a brand.
2. Marketing - The Marketing industry has an opportunity to re-examine how they create campaigns and develop new strategies that cater to constantly evolving consumer behavior in order to keep them engaged and loyal to their brand.
3. Beverage - The Beverage industry has an opportunity to create compelling ad campaigns without breaking the bank, by using low-budget and creative advertising strategies that can complement their product offerings and boost their sales performance.
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