The Candice Swanepoel Colcci Campaign is Sparkling
Romina S. Cortellucci — May 27, 2012 — Naughty
References: colcci.br & blog.thaeger
The Candice Swanepoel Colcci campaign is filled with the midas touch. The Brazilian fashion line Colcci hired the South Africa Victoria’s Secret angel to model their new line of denim. The campaign was shot by photographer Fabio Bartelt, and has topless Swanepoel set in a glittering golden sea.
Colcci’s campaign creates a notion of wealth and luxury, as Swanepoel is showered in gold. Each of the photographs feature one of the eight different styles of denim worn by Swanepoel. All of the denim looks mark the release of an exclusive technology for Colcci jeans, as each pair is meant to lift and shape the body and buttocks. And if the end result of wearing these jeans means looking like Swanepoel, the technology definitely works.
Colcci’s campaign creates a notion of wealth and luxury, as Swanepoel is showered in gold. Each of the photographs feature one of the eight different styles of denim worn by Swanepoel. All of the denim looks mark the release of an exclusive technology for Colcci jeans, as each pair is meant to lift and shape the body and buttocks. And if the end result of wearing these jeans means looking like Swanepoel, the technology definitely works.
Trend Themes
1. Gold Fashion Campaigns - Fashion brands can incorporate gold elements in their campaigns to evoke a sense of luxury and wealth.
2. Body-shaping Jeans - Jeans makers can create exclusive technology that lifts and shapes the body and buttocks to meet customer demand for products that enhance physical appearance.
3. Topless Photoshoots - Fashion photographers can experiment with topless photoshoots to create provocative and memorable images that capture consumers' attention.
Industry Implications
1. Fashion - The fashion industry can leverage gold, body-shaping technology, and provocative photoshoots to create campaigns that drive sales and enhance brand image.
2. Denim - Denim manufacturers can innovate by developing body-shaping technology for jeans that enhances the functionality and design of their products.
3. Photography - Photography professionals can push the boundaries of traditional fashion photography by experimenting with provocative and daring editorial shoots that explore new creative concepts.
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