PBR is Selling a New 99-Can Case Filled with Three Different Types of Beer
Katherine Pendrill — November 16, 2019 — Lifestyle
References: delish
PBR wants to make sure you're well-stocked for your next holiday party with its new 99-can case. While definitely not for the solo beer drinker, this case is perfect for a crowd.
PBR's new 99-can case is an extra-long case of beer—approximately the size of a yardstick—filled with 99 cans of booze. Because of its sheer size, carrying the case is definitely a two-person job. Inside each case is three different types of beer so there's a little bit of variety when it comes to drinking. There's Original PBR, a light lager called PBR Easy, and PBR Extra, which contains a higher ABV than the Original.
Each pack is priced at $175, which works out to less than $2 per can.
Image Credit: MGM Wine & Spirits Mankato.
PBR's new 99-can case is an extra-long case of beer—approximately the size of a yardstick—filled with 99 cans of booze. Because of its sheer size, carrying the case is definitely a two-person job. Inside each case is three different types of beer so there's a little bit of variety when it comes to drinking. There's Original PBR, a light lager called PBR Easy, and PBR Extra, which contains a higher ABV than the Original.
Each pack is priced at $175, which works out to less than $2 per can.
Image Credit: MGM Wine & Spirits Mankato.
Trend Themes
1. Bulk Beverage Bundles - As consumers look for cost-effective and hassle-free party solutions, creating bundles of beverages for bulk purchases could be a disruptive innovation opportunity.
2. Convenience-sized Variety Packs - Developing easy-to-carry variety packs of beverages that provide options for social gatherings and events may be a disruptive innovation opportunity.
3. Creative Alcohol Packaging - Exploring unique and creative packaging designs for alcoholic beverages that capture the attention of party organizers and large-scale purchasers may be a disruptive innovation opportunity.
Industry Implications
1. Alcohol & Beverage - The alcohol and beverage industry could explore creating cost-effective and convenient packaging solutions like bulk beverage bundles and convenience-sized variety packs.
2. Event Planning & Catering - Event planners and catering companies can find opportunities in offering unique beverage solutions like 99-can beer cases for large social gatherings and events.
3. Packaging & Design - Design and packaging firms could explore creating visually appealing and unique packaging options for alcoholic beverages that capture attention and inspire bulk purchases.
5.8
Score
Popularity
Activity
Freshness
