The Heineken 15-Count Multipack Has Alcoholic and Non-Alcoholic Options
Michael Hemsworth — June 11, 2020 — Marketing
References: theheinekencompany & csnews
The Heineken 15-Count Multipack is a new offering from the beer brand that's sure to come as welcome news to those who are entertaining this summer or as an option for those who want to decrease their intake of alcohol.
The case comes with 12 cans of Heineken Original Lager along with three cans of the Heineken 0.0 non-alcoholic beer for consumers to choose when looking for an alcohol-free option or to serve to guests. This positions the pack as being perfect for entertaining that could be perfect for offering a designated driver a non-alcoholic beer to enjoy with their friends and family.
The Heineken 15-Count Multipack is ideal for keeping on hand for entertaining, but also addresses consumer interest in low or no-alcohol options on a regular basis.
The case comes with 12 cans of Heineken Original Lager along with three cans of the Heineken 0.0 non-alcoholic beer for consumers to choose when looking for an alcohol-free option or to serve to guests. This positions the pack as being perfect for entertaining that could be perfect for offering a designated driver a non-alcoholic beer to enjoy with their friends and family.
The Heineken 15-Count Multipack is ideal for keeping on hand for entertaining, but also addresses consumer interest in low or no-alcohol options on a regular basis.
Trend Themes
1. Inclusive Multipacks - Creating multipacks that cater to different preferences including non-alcoholic options.
2. Alcohol-free Alternatives - Offering non-alcoholic versions of popular drinks to serve as an alternative option or for those who want to decrease their alcohol intake.
3. Sustainability Packaging - Introducing eco-friendly multipack options that reduce waste and environmental impact.
Industry Implications
1. Beverage Manufacturing - Brands can cater to a wider audience by producing inclusive multipacks with non-alcoholic options.
2. Hospitality and Entertainment - Restaurants and venues can offer alcohol-free alternatives to their customers by stocking inclusive multipacks.
3. Environmental Sustainability - Companies can create eco-friendly multipack options in response to an increasing demand for sustainable practices.
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