Disney Advertises Upcoming Movie with 8-bit Lane Street Art
Ariel Weber — January 16, 2013 — Pop Culture
References: it8bit & laughingsquid
To celebrate the release of Wreck it Ralph in the UK markets, Disney has created the 8-bit Lane street art exhibit in London, England.
The animated film is being commemorated through a variety of quirky pixel art sculptures situated in some of the most unexpected locations. Different living things and objects that are typically seen on the streets are recreated into sculpture form. Pigeons, cabs and even a tree give off the appearance as if the streets of London are slowly turning into the gaming reality world that the movie is based off of. Disney's film production sculptor Aden Hynes was the person behind these unexpected yet impressive sculptures.
Even if you aren't a fan of the Disney franchise, the 8-bit Lane is still a very interesting installation to check out.
The animated film is being commemorated through a variety of quirky pixel art sculptures situated in some of the most unexpected locations. Different living things and objects that are typically seen on the streets are recreated into sculpture form. Pigeons, cabs and even a tree give off the appearance as if the streets of London are slowly turning into the gaming reality world that the movie is based off of. Disney's film production sculptor Aden Hynes was the person behind these unexpected yet impressive sculptures.
Even if you aren't a fan of the Disney franchise, the 8-bit Lane is still a very interesting installation to check out.
Trend Themes
1. Pixelated Art Installations - Opportunities for artists and marketers to create unique and eye-catching installations through the use of pixel art.
2. Branded Street Art - Incorporating street art into advertising campaigns as a way to create buzz and connect with audiences in a memorable way.
3. Crossover Art - Collaborations between artists and media/entertainment brands to create unique installations that connect with both art lovers and fans of the brand.
Industry Implications
1. Art and Design - Creating new opportunities for artists to experiment with new forms and mediums in their work.
2. Marketing and Advertising - Using street art as a way to engage with audiences in a unique and memorable way.
3. Media and Entertainment - Partnering with artists to create immersive experiences for fans and to promote upcoming releases in a creative way.
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