7-Eleven's Branded Reusable Tumblrs Hold Slurpees and More
Ellen Smith — February 9, 2021 — Marketing
References: 7-elevenshop & hypebae
Conscious consumers will be pleased to hear of a new product launch from 7-Eleven, as the convenience store giant announces branded reusable cups that can hold in-store treats, like Slurpees or coffee. These eco-friendly homeware items were designed with the specific intention of holding three of the brand's major products including Slurpees, Big Gulps and its branded coffee. While it was made with this intention, the products are of course ideal for using at home, or other locations.
The products arrive in vibrant designs that boast a nostalgic gaming aesthetic. Some of the motifs include text reading 'Game Over', pixelated screens, or meme-inspired images. The products are limited to 400 individual items, and arrive alongside a contest.
Image Credit: 7-Eleven
The products arrive in vibrant designs that boast a nostalgic gaming aesthetic. Some of the motifs include text reading 'Game Over', pixelated screens, or meme-inspired images. The products are limited to 400 individual items, and arrive alongside a contest.
Image Credit: 7-Eleven
Trend Themes
1. Gaming-themed Reusable Tumblrs - 7-Eleven's nostalgic designs offer opportunity for other brands to create theme-inspired reusable items for consumers.
2. Eco-friendly Homeware - There is opportunity for companies to create more sustainable homeware items similar to 7-Eleven's reusable tumblers.
3. Limited Edition Products with Contests - Launching limited edition items with promotions can create brand awareness and increase customer engagement.
Industry Implications
1. Convenience Store Industry - Convenience stores can expand their product offerings to include reusable homeware items with gaming themes to cater to the consumer's desire for sustainable and eco-friendly products.
2. Fast Food Industry - Fast food chains can explore reusable homeware items such as tumblers and cups with gaming designs to promote eco-friendliness for their grab and go beverages.
3. Home Goods Industry - Home goods businesses can delve into creating sustainable and eco-friendly products with playful designs such as gaming-themed reusable tumblers to cater to the environmentally conscious consumers.
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