'4th For All' Packs are Meatless and Contain No Alcohol
Laura McQuarrie — June 24, 2021 — Lifestyle
References: Incogmeato & prnewswire
Incogmeato By MorningStar Farms and Heineken 0.0 teamed up to create 4th For All combo packs that help to remedy "FOMO-GO" or "the fear of missing out on grilling out." It's estimated that 10 million Americans will have to work on the 4th of July and the partnering brands want to make sure that people can still partake in the year's biggest grilling holiday.
The 4th For All kits were created to treat American workers on the clock to a 4th of July holiday of their own. The kits contain protein-packed meatless burgers that cook just like the real thing, plus cans of Heineken 0.0 with 0.0% alcohol.
To keep FOMO-GO at bay, the brands are giving people the chance to win a kit just in time for the holiday.
The 4th For All kits were created to treat American workers on the clock to a 4th of July holiday of their own. The kits contain protein-packed meatless burgers that cook just like the real thing, plus cans of Heineken 0.0 with 0.0% alcohol.
To keep FOMO-GO at bay, the brands are giving people the chance to win a kit just in time for the holiday.
Trend Themes
1. Meatless Combo Packs - Creating combo packs that contain protein-packed meatless burgers and other meat alternatives for grilling holidays and events.
2. Alcohol-free Kits - Creating combo kits that include alcohol-free drinks to cater to a wider audience of non-alcohol consumers.
3. Inclusive Holiday Packages - Creating inclusive holiday packages that cater to people who work on holidays or can't participate in traditional holiday activities.
Industry Implications
1. Food and Beverage - Innovative companies in the food and beverage industry can offer more meatless alternatives packaged together with alcohol-free drinks for a wider audience.
2. Hospitality - Hotels and other hospitality businesses can offer these inclusive holiday packages for people who can't participate in traditional holiday activities.
3. Retail - Retailers can offer these combo packs during grilling seasons, holidays, and special events to cater to people who are looking for new dietary alternatives.
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