Honda's Off the Grid Ad Lets Users Control Their Virtual Experiences
Kirsten Rutherford — December 22, 2011 — Autos
Off the Grid is a unique 360º interactive experience created by Honda for the launch of the 2012 Honda Civic. The video uses the language and navigation of Google's Street View, but takes users to unique environments most people will never get a chance to see.
By moving their cursors, viewers can venture into the unknown and explore the spectacular Antelope Canyon, an Alaskan glacier and even travel off the edge of Marble Canyon in Arizona. A number of locations offer one-of-a-kind views; you can travel through a previously unexplored Alaskan ice cave, or visit an underwater museum where the marine life is growing so rapidly, the sculptures won't be visible in the near future.
The use of 360º video is a unique and creative way to promote a brand. The interactive experience offers a chance for users to undergo the same experience as the Civic engineers who have the ability to explore the unknown and try different paths. Less of a game and more of an experience, the work is an innovative way to express Honda's point of view on discovery.
By moving their cursors, viewers can venture into the unknown and explore the spectacular Antelope Canyon, an Alaskan glacier and even travel off the edge of Marble Canyon in Arizona. A number of locations offer one-of-a-kind views; you can travel through a previously unexplored Alaskan ice cave, or visit an underwater museum where the marine life is growing so rapidly, the sculptures won't be visible in the near future.
The use of 360º video is a unique and creative way to promote a brand. The interactive experience offers a chance for users to undergo the same experience as the Civic engineers who have the ability to explore the unknown and try different paths. Less of a game and more of an experience, the work is an innovative way to express Honda's point of view on discovery.
Trend Themes
1. 360-degree Video - The use of 360-degree video offers immersive and interactive brand experiences, providing an opportunity for disruptive innovation in marketing and advertising.
2. Virtual Experiences - Creating virtual experiences allows users to explore unique and inaccessible environments, opening up disruptive innovation possibilities in travel and tourism industries.
3. Interactive Advertising - Interactive advertising campaigns, like Honda's Off the Grid, engage users in a meaningful way, presenting opportunities for disruptive innovation in the advertising industry.
Industry Implications
1. Marketing and Advertising - 360-degree video and interactive advertising campaigns can revolutionize the marketing and advertising industry, providing disruptive innovation opportunities.
2. Travel and Tourism - Creating virtual experiences of inaccessible locations can disrupt the travel and tourism industry by offering unique and immersive experiences to users.
3. Automotive - Incorporating interactive virtual experiences, like Honda's Off the Grid, can disrupt the automotive industry marketing strategies, providing innovative ways to engage potential customers.
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