Brooks Running Officially Launched Its 2022 Run Hoppy Collection
Grace Mahas — August 9, 2022 — Lifestyle
References: brooksrunning
Brooks Running officially launched its 2022 Run Hoppy collection, created to celebrate the beer-loving runners of the world. The runners inspire the annual limited-edition line to relish in a cold, crisp beer post-workout ritual.
The Run Hoppy collection includes the Women’s Distance Graphic Tank, the Men’s Distance Graphic Short Sleeve, the Moment Hat, and the Tempo Knit-In Crew socks. The collection features designs that celebrate both beer and running in navy and white colorways. The Fall 2022 Run Hoppy collection is now available online with prices ranging between $17 to $36.
Brooks Running is an apparel brand launched in 1914 and began as a bath and ballet shoe brand. The brand quickly expanded to baseball cleats and roller skates and, in 1972, became renowned for creating superior running shoes. Since then, Brooks Running has been synonymous with high-quality running gear.
The Run Hoppy collection includes the Women’s Distance Graphic Tank, the Men’s Distance Graphic Short Sleeve, the Moment Hat, and the Tempo Knit-In Crew socks. The collection features designs that celebrate both beer and running in navy and white colorways. The Fall 2022 Run Hoppy collection is now available online with prices ranging between $17 to $36.
Brooks Running is an apparel brand launched in 1914 and began as a bath and ballet shoe brand. The brand quickly expanded to baseball cleats and roller skates and, in 1972, became renowned for creating superior running shoes. Since then, Brooks Running has been synonymous with high-quality running gear.
Trend Themes
1. Athletic-apparel Collaboration - The partnership between Brooks Running and the beer industry presents an opportunity for more athletic-apparel collaborations in the future where two seemingly unrelated categories can be merged together.
2. Themed Limited-edition Collections - The popularity of limited-edition themed collections could be capitalized on by other industries to appeal to niche markets and create buzz around their products.
3. Brand Culture Promotions - Celebrating brand culture and values like Brooks Running’s connection with the beer-loving runners can be an opportunity to create unique promotions and engage with like-minded consumers.
Industry Implications
1. Alcohol Beverages - The beer-inspired Brooks Running collection presents an opportunity for alcohol beverage companies to partner with athletic-apparel brands to offer themed merchandise and clothing lines.
2. Fitness Apparel - The limited-edition Run Hoppy collection creates an opportunity for fitness apparel companies to curate themed lines and partner with niche markets for unique product offerings.
3. Branding and Advertising - The success of Brooks Running’s Run Hoppy collection suggests that brand culture promotions can be a successful branding and advertising strategy that companies from various industries can incorporate into their marketing campaigns.
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