The Reebok x Harpoon Brewery Collaboration Includes Shoes and Beer
Michael Hemsworth — June 22, 2022 — Marketing
References: harpoonbrewery & hiconsumption
The Reebok x Harpoon Brewery collaboration has been announced as a two-way product partnership to offer consumers a series of options to pick up this summer.
The collaboration starts off with the limited-edition Floatride Energy 4 Adventure Running Shoes, which are covered in the colors of the Harpoon Rec. League beer branding. The shoes will be available in August with 10 lucky winners able to pick up a pair by entering a sweepstakes on the Harpoon website.
The Reebok x Harpoon Brewery collaboration will also see the brewery debuting a Reebok-branded case for its aforementioned Rec. League beer. A portion of the proceeds from sales of the specially designed case will go towards BOKS, an organization focused on promoting physical fitness and activity in youth.
Image Credit: Reebok x Harpoon
The collaboration starts off with the limited-edition Floatride Energy 4 Adventure Running Shoes, which are covered in the colors of the Harpoon Rec. League beer branding. The shoes will be available in August with 10 lucky winners able to pick up a pair by entering a sweepstakes on the Harpoon website.
The Reebok x Harpoon Brewery collaboration will also see the brewery debuting a Reebok-branded case for its aforementioned Rec. League beer. A portion of the proceeds from sales of the specially designed case will go towards BOKS, an organization focused on promoting physical fitness and activity in youth.
Image Credit: Reebok x Harpoon
Trend Themes
1. Collaborative Product Partnerships - Businesses can benefit from collaborating with complementary products and services to attract more customers and expand their offerings.
2. Limited-edition Product Releases - Creating limited-edition versions of popular products can create excitement and exclusivity among customers, driving sales and brand loyalty.
3. Brand Cross-promotion - Collaborating with other brands that share similar values can help increase brand exposure and create a sense of community among customers.
Industry Implications
1. Fashion and Apparel - Collaborations with other brands and industries can help fashion companies differentiate themselves in a crowded market and offer unique experiences to consumers.
2. Breweries and Distilleries - Partnering with other companies can help breweries and distilleries generate buzz and reach new audiences while offering more than just their core products.
3. Non-profit Organizations - Collaborating with businesses and brands that share similar values can help non-profit organizations raise awareness and funds for their causes.
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