Ye Republic's 2020 Clothing Collection Expresses Despair and Chaos
Laura McQuarrie — August 4, 2020 — Fashion
References: YeRepublic & prnewswire
Many people would agree that 2020 has been a tumultuous year up until this point and Ye Republic is releasing a line of 2020 clothing designs, mugs and other merchandise that are designed to help people express their feelings about the current state of the world. Created by Ada Desravines, who was a victim of a layoff due to the COVID-19 pandemic, Ye Republic offers a range of goods emblazoned with sarcastic and funny slogans like "This Is Not a Test: This Is 2020" and "Can We Just Cancel 2020 Already?" Like many people, Desravines is tapping into her skills to create alternative sources of income and the 2020-themed products are designed to offer a healthy and humorous way for people to express the many feelings they have.
As Desravines describes, "Most of us did not see this year coming. But instead of focusing on the grim nature of all that's happening, I thought taking a more tongue-in-cheek approach might help make people smile."
As Desravines describes, "Most of us did not see this year coming. But instead of focusing on the grim nature of all that's happening, I thought taking a more tongue-in-cheek approach might help make people smile."
Trend Themes
1. Sarcastic Slogan Merchandise - The trend of creating merchandise with sarcastic slogans offers businesses the opportunity to tap into people's desire for humor and self-expression.
2. 2020-themed Products - The trend of creating products specifically designed to express feelings about the tumultuous year of 2020 presents an innovative opportunity for businesses to cater to people's need for catharsis and connection.
3. Alternative Income Streams - The trend of individuals utilizing their skills to create alternative sources of income in the face of layoffs and economic uncertainty highlights the potential for businesses to provide platforms or resources to support these efforts.
Industry Implications
1. Apparel - The apparel industry can capitalize on the trend of sarcastic slogan merchandise by creating clothing and accessories that allow people to express their humor and emotions.
2. Gift and Novelty - The gift and novelty industry can take advantage of the trend of 2020-themed products by offering a wide range of unique and humorous items that reflect people's experiences and emotions related to this tumultuous year.
3. Freelancing and Gig Economy - The trend of individuals seeking alternative income streams presents an opportunity for businesses in the freelancing and gig economy industry to offer platforms, services, and resources that support these individuals in monetizing their skills and expertise.
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