Versace's 2019 Home Collection is Full of Indoor and Outdoor Goods
References: instagram & highsnobiety
Luxury fashion house Versace prepares to launch its 2019 Home collection at the Milan furniture show. It will also be giving guests the chance to buy tickets to its Versace villa exhibition that is set to run from April 10th to April 14th. The collection features a series of collaborative efforts, showcasing works alongside talents such as interior designer Sasha Bikoff and artist Andy Dixon.
Dixon state, "I have always been drawn to Gianni and Donatella’s work, especially the imagery used in patterns,” Bikoff follows with “Versace lives through color and pattern breaking rules and promoting a sense of confidence and glamour which is how I decorate.” The capsule features both houseware goods and outdoor decorative designs as well. There are five furniture series set to drop, boasting an influence from pop culture and mythology.
Dixon state, "I have always been drawn to Gianni and Donatella’s work, especially the imagery used in patterns,” Bikoff follows with “Versace lives through color and pattern breaking rules and promoting a sense of confidence and glamour which is how I decorate.” The capsule features both houseware goods and outdoor decorative designs as well. There are five furniture series set to drop, boasting an influence from pop culture and mythology.
Trend Themes
1. Luxury Home Decor - Disruptive innovation opportunities include incorporating mythological and pop culture elements into high-end home furnishings.
2. Fashion Collaboration - Opportunities for disruptive innovation lie in partnering with talented artists and designers to create unique and luxurious home decor collections.
3. Indoor-outdoor Living - Innovative opportunities include designing versatile decor pieces that seamlessly transition between indoor and outdoor spaces.
Industry Implications
1. Luxury Fashion - Disruptive innovation opportunities involve expanding into the home decor market to offer high-end furniture and accessories.
2. Art and Design - Opportunities for disruptive innovation include collaborating with luxury brands to create art-inspired and artist-designed home decor products.
3. Furniture Manufacturing - Innovative opportunities lie in creating versatile and multifunctional furniture pieces that cater to the growing demand for indoor-outdoor living.
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