The 'Gucci Décor' Collection Revives the Brand's Retro Floral Prints
Niko Pajkovic — July 28, 2022 — Art & Design
References: gucci & fuckingyoung.es
High-end Italian luxury brand Gucci has unveiled Gucci Décor, the label's newest home collection, which features an eclectic mix of pieces that draw inspiration from the spiritual beauty of nature.
Accordingly, the collection delivers objects that offer reinterpretations of the brand's archival animal totems and floral prints, offering guests items that can add romance and extravagance to their homes. In addition, each piece, whether it be a chair, pot, or glassware, is a one-of-a-kind "objet d’art" that leans into Gucci's penchant for self-expression.
The new collection has been accompanied by a striking advertising campaign put together by photographer and art director Alessandro Michele. The campaign includes a semi-surreal lookbook in which all of the Gucci Décor items have been carefully placed in a topiary garden.
Image Credit: Gucci
Accordingly, the collection delivers objects that offer reinterpretations of the brand's archival animal totems and floral prints, offering guests items that can add romance and extravagance to their homes. In addition, each piece, whether it be a chair, pot, or glassware, is a one-of-a-kind "objet d’art" that leans into Gucci's penchant for self-expression.
The new collection has been accompanied by a striking advertising campaign put together by photographer and art director Alessandro Michele. The campaign includes a semi-surreal lookbook in which all of the Gucci Décor items have been carefully placed in a topiary garden.
Image Credit: Gucci
Trend Themes
1. Spiritual Nature-inspired Home Decor - Opportunity for luxury home decor brands to draw inspiration from the beauty of nature and offer customers unique one-of-a-kind objects d'art.
2. Retro Floral Prints in Home Decor - Brands can revive their archival prints and offer reinterpretations to appeal to customers' desire for nostalgia and romanticism in their homes.
3. Luxury Advertising with Topiary Gardens - Brands can create striking advertising campaigns by incorporating their products into artistic and surreal settings, such as a topiary garden.
Industry Implications
1. Luxury Home Decor - There is an opportunity for luxury home decor brands to showcase their unique one-of-a-kind objects d'art and tap into the growing trend of nature-inspired and retro floral prints.
2. Photography and Art Direction - There is a growing demand for creative and artistic photographers and art directors who can bring a surreal and dreamlike quality to luxury advertising campaigns.
3. Gardening and Landscaping - There is an opportunity for gardening and landscaping companies to partner with luxury home decor brands to create striking settings for advertising campaigns, such as topiary gardens.
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