Luxury Brand Furla Launches a Home Collection with Magnificat
Kanesa D — April 4, 2023 — Art & Design
References: furla & fashionunited.uk
The debut of the Furla home collection for Milan Design Week 2023 was announced by the Italian luxury brand Furla and Magnificat. The duo aims to combine fashion and design with technical innovation and workmanship in this collection, helping consumers find high-quality furnishings that are long-lasting and on-trend.
“Our mission with Furla Home is to represent the most refined qualities of Italian lifestyle in the world. Every single creation is as synonymous with elegance and creativity as the brand it represents. The cultural values that inspire us are the natural extension of Furla’s DNA to dress homes," said Alessio Sghinolfi, CEO of Magnificat.
In accordance with the brand's expansion goals, Furla Group and Magnificat have also signed a license agreement for the design, production, and international distribution of the home goods.
Image Credit: Furla
“Our mission with Furla Home is to represent the most refined qualities of Italian lifestyle in the world. Every single creation is as synonymous with elegance and creativity as the brand it represents. The cultural values that inspire us are the natural extension of Furla’s DNA to dress homes," said Alessio Sghinolfi, CEO of Magnificat.
In accordance with the brand's expansion goals, Furla Group and Magnificat have also signed a license agreement for the design, production, and international distribution of the home goods.
Image Credit: Furla
Trend Themes
1. Luxury Home Collections - Luxury brands are expanding into the home decor industry, presenting an opportunity for the creation of high-end designer home products.
2. Fashion & Design Collaboration - Collaboration between fashion and design will create innovative home decor products that merge style with functionality.
3. Long-lasting Furnishings - A focus on long-lasting furnishings will push brands to create products that are not only on-trend but also durable, sustainable, and of high quality.
Industry Implications
1. Luxury Fashion Brands - Luxury fashion brands such as Furla are expanding into the home decor industry, creating a new market for high-end designer home products.
2. Home Decor Industry - The home decor industry presents numerous opportunities for innovation and new product development as luxury fashion brands enter the market.
3. Design and Production Industry - Collaboration between fashion and design to create innovative home decor products will create a new market for design and production professionals.
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