Amway Will Literally Shine Your Car Like New
Vincent Salera — February 19, 2009 — Autos
References: adsoftheworld
This ad for Amway Thailand had me guessing for quite a while. You need to play close attention to the front and back of the Volkswagen to notice that the front is the latest edition of the car and the back belongs to the original model from the 1930’s.
It's a perfect visual for the ad's tagline “Shine like new.” Very clever! The ad was created by advertising agency Y & R Bangkok, Thailand with creative direction by Trong Tantivejakul and Nares Limapornvanich. The copy was written by Jittra Thiutipsakul and Denchai Kererug.
It's a perfect visual for the ad's tagline “Shine like new.” Very clever! The ad was created by advertising agency Y & R Bangkok, Thailand with creative direction by Trong Tantivejakul and Nares Limapornvanich. The copy was written by Jittra Thiutipsakul and Denchai Kererug.
Trend Themes
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Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to develop creative and attention-grabbing campaigns that utilize time-traveling concepts to promote products.
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