1HOUR—AFTER is a First-of-Its-Kind Body Care Company for Athletes
Laura McQuarrie — July 5, 2023 — Fashion
References: 1hourafter & thedieline
Ordinarily, body care products are meant to be applied for the benefits they provide and 1HOUR—AFTER stands out as a first-of-its-kind time-based body care company. With packaging and branding that conveys a sense of urgency, the brand creates products for everyday athletes that are formulated for post-workout use.
The name of the brand itself associates the product with a short window of opportunity, while the wraparound lines on the product packaging reminds of a clock ticking down. While choosing gym bag-friendly bottles was essential for meeting the needs of the brand's core customer, 1HOUR—AFTER also opted for other details like a soft-touch matte finish and an eye-catching custom color that's seldom seen within the category.
The name of the brand itself associates the product with a short window of opportunity, while the wraparound lines on the product packaging reminds of a clock ticking down. While choosing gym bag-friendly bottles was essential for meeting the needs of the brand's core customer, 1HOUR—AFTER also opted for other details like a soft-touch matte finish and an eye-catching custom color that's seldom seen within the category.
Trend Themes
1. Time-based Body Care - The development of time-based body care products opens up opportunities for innovative formulations and targeted post-workout treatments.
2. Urgency in Packaging - The use of packaging that conveys a sense of urgency presents possibilities for creating unique and attention-grabbing branding concepts.
3. Specialized Products for Athletes - The market for body care products tailored specifically for athletes provides potential for brands to cater to their unique needs and preferences.
Industry Implications
1. Body Care - The body care industry can explore new formulations and packaging concepts to create time-based products and capture athletes' attention.
2. Packaging Design - The packaging design industry can capitalize on the trend of conveying urgency through visually striking packaging to help brands stand out on the shelves.
3. Sports and Fitness - The sports and fitness industry can collaborate with body care brands to develop specialized products that enhance athletes' post-workout recovery and performance.
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