AKT London's Prepare to Perform Range Protect with Prebiotics
Laura McQuarrie — August 22, 2024 — Fashion
References: aktlondon & cosmeticsbusiness
AKT London, the natural deodorant balm brand founded by former theatre performers, created the Prepare to Perform range to bring its expertise to body care with two products: The Body Wash Concentrate and The Body Conditioning Balm.
While The Body Wash Concentrate soothes skin, and locks in moisture, The Body Conditioning Balm hydrates and brightens with lactic acid. Both body care products include microbiome-balancing prebiotics, and are available in premium sensorial fragrances like Orange Grove with notes of petitgrain, mandarin and neroli, and After Thunder with cedar, eucalyptus and orange.
These new body care products have been in the works for three years and they align with the company's intent to bring innovative new releases to the performance-led personal care space and expand its international reach.
While The Body Wash Concentrate soothes skin, and locks in moisture, The Body Conditioning Balm hydrates and brightens with lactic acid. Both body care products include microbiome-balancing prebiotics, and are available in premium sensorial fragrances like Orange Grove with notes of petitgrain, mandarin and neroli, and After Thunder with cedar, eucalyptus and orange.
These new body care products have been in the works for three years and they align with the company's intent to bring innovative new releases to the performance-led personal care space and expand its international reach.
Trend Themes
1. Microbiome-balancing Ingredients - Incorporating prebiotics into body care products highlights an evolving focus on skin microbiome health.
2. Performance-led Formulations - Combining advanced skin-soothing and hydrating properties with premium fragrances addresses a demand for high-functioning personal care products.
3. Natural Personal Care Products - The launch of eco-friendly and natural body care solutions caters to the growing market for sustainable and toxin-free skincare options.
Industry Implications
1. Beauty and Personal Care - The introduction of products like AKT London's range demonstrates a trend towards premium and high-performance personal care items.
2. Natural and Organic Products - The focus on natural ingredients and minimal environmental impact fits within the rising consumer interest in sustainable and organic beauty solutions.
3. Health and Wellness - Leveraging prebiotics and skin-balancing properties in cosmetic formulations aligns with the broader health and wellness movement emphasizing holistic body care.
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