The 16 Wishes Eye Shadow Palette Has a Magnetic Design
Laura McQuarrie — February 5, 2020 — Pop Culture
References: florencebymills & allure
For her upcoming Sweet 16 birthday on February 19th, Millie Bobbie Brown is launching the Florence by Mills 16 Wishes Eye Shadow Palette. The Gen Z-targeted makeup palette is full of fun, wearable colors with names like Peace, Strength and Bravery that represent Millie’s 16 wishes for the world.
As well as being drawn to the palette's warm neutrals and shimmery shades, young consumers will appreciate the amount of flexibility that the packaging allows, since its magnetic break-apart design allows the entire design to be turned into smaller, portable pieces. This clever packaging feature especially helpful as the palette's vegan-friendly and cruelty-free colors are designed to be blended onto the lids with just the fingertips or a brush, making it perfect for on-the-go use.
As well as being drawn to the palette's warm neutrals and shimmery shades, young consumers will appreciate the amount of flexibility that the packaging allows, since its magnetic break-apart design allows the entire design to be turned into smaller, portable pieces. This clever packaging feature especially helpful as the palette's vegan-friendly and cruelty-free colors are designed to be blended onto the lids with just the fingertips or a brush, making it perfect for on-the-go use.
Trend Themes
1. Magnetic Makeup Palettes - The magnetic break-apart design of makeup palettes provides a flexible and portable makeup option for on-the-go use.
2. Gen Z Makeup - Gen Z-targeted makeup palettes with fun, wearable colors and cruelty-free and vegan-friendly formulations offer opportunities for disruptive innovation in the makeup industry.
3. Fingertip Makeup Application - Easy-to-use makeup formulations and applicators that allow for fingertip makeup application offer opportunities for disruptive innovation in the makeup industry.
Industry Implications
1. Cosmetics - The makeup industry can explore innovative packaging designs, formulations, and application methods to cater to the needs and preferences of younger consumers.
2. Fashion and Beauty Accessories - Companies in the fashion and beauty accessories industry can develop new products and features that promote convenience, versatility, and sustainability for makeup users on-the-go.
3. E-commerce - E-commerce players in the cosmetics industry can leverage interactive and personalized shopping experiences to engage with Gen Z consumers and differentiate themselves from traditional brick-and-mortar retailers.
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