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Heavy Duty Booze

Clean the Sky - Positive Eco Trends & Breakthroughs

Koelschip's 120 Proof Beer Contains More Alcohol than Most Liquors

— August 17, 2010 — Lifestyle
Beer brewing company Koelschip recently produced the world's strongest beer. Named 'Start the Future,' the 120 proof beer is apparently a response to the ex-strongest beer, "The End of History," which was released only a week before Koelschip's beverage.

The 120 proof beer is extreme, and can't really be called a beer, in my opinion. To put this in perspective, most alcohol you will by like vodka, whisky or rum is only 80 proof. A 120 proof beer is hitting a milestone that was thought unreachable only months ago. One thing that 'The End of History' has on 'Start the Future,' though, is the taxidermist bottling.
Trend Themes
1. Excessive Alcohol Content - Opportunities for innovation in the development of more potent beer products that aim to exceed current market expectations
2. Innovative Brewing Techniques - Opportunities for innovation in the development of new processing techniques to produce beer with higher alcohol content
3. Novel Packaging Options - Opportunities for innovation in the development of unique and eye-catching packaging arrangements to attract consumers interested in extreme alcoholic beverages
Industry Implications
1. Alcohol Beverage - Opportunities for innovation in the production of high alcohol content beer that would attract consumers who lean towards stronger drinks
2. Brewing - Opportunities for innovation in the development of new brewing techniques to facilitate the production of high alcohol content beer
3. Packaging - Opportunities for innovation in the design and development of unique packaging options to grab consumers' attention in the alcoholic beverage industry
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